Viagogo to drive Real Betis sales

Online ticket marketplace Viagogo has entered into a sponsorship agreement with Real Betis to become the Spanish Liga football team’s international ticketing partner.

Viagogo will provide a secure and multi-lingual platform for fans from Spain and abroad to buy Real Betis tickets, while working with the club to drive international sales.

The company will utilise its local language websites, active in almost 50 countries, to boost sales for matches at the Estadio Benito Villamarin globally.

This latest deal is Viagogo’s eighth partnership in Spanish football and Betis hosts Valencia in its first home game after the launch of the agreement on September 15.

Terms of the deal were undisclosed.