Online trading company Plus500 has expanded its sponsorship deal with Atletico Madrid to become the new main sponsor of the Spanish Liga football club.
The deal will run for two years, from the 2015-16 season through to the end of the 2016-17 campaign.
Under the expanded agreement, Plus500 branding will appear on the front of players’ jerseys.
The deal will extend and expand a partnership that was agreed in January of this year and was co-brokered by the WH Sports Group and Sportfive agencies. The existing deal, which ran until the end of the 2014-15 season, featured an option to extend for both parties.
Under the initial deal, Plus500 branding appeared on the back of players’ shirts during matches in the Liga and the Copa del Rey domestic knockout competition.
The existing deal also featured branding rights in association with Atletico, including at the club’s Vicente Calderon home stadium.