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Lassa Tyres agrees wide-ranging Barcelona partnership

Turkish tyre manufacturer Lassa Tyres has agreed a wide-ranging deal with Spanish Liga football champion Barcelona and the club’s sister indoor sports teams.

The deal will run for four years, from the 2015-16 season until the end of the 2018-19 campaign.

Under the agreement, Lassa Tyres will become an official partner of Barcelona’s football team and the main partner of the basketball, handball, futsal and roller hockey outfits. Players for each of the indoor sports teams will carry company branding on the front of their jerseys and the four squads will commonly be known as FC Barcelona Lassa.

In addition, Lassa Tyres will acquire various official club rights related to image, association, advertising, promotion and hospitality. Players from the football team and indoor sports teams will also take part in Lassa Tyres promotional campaigns.

Javier Faus, vice-president of FC Barcelona, said: “We had an ambitious objective, which was to find a global partner for all of the club’s indoor sports teams and thus boost the strength of our multi-sport status. Lassa Tyres forms part of a leading industrial group in Turkey, where Barça is a big name and where we already have very important partners.”