Spain

LaLiga, the organising body of the top two Spanish football leagues, has expanded its partnership with Korean electronics giant Samsung.

Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.

Spanish LaLiga football club Valencia has struck a deal with beIN Sports that will enable the pay-television broadcaster’s logo to appear on the back of players’ jerseys.

Spanish LaLiga champion Barcelona has engaged US firm Van Wagner Sports and Entertainment to help broker a naming rights deal for its Camp Nou stadium, according to Sport.

Video game developer EA Sports has extended its partnership with LaLiga under a new deal that will grant it branding on the socks of players competing in the top division of Spanish football.

Food producer Danone has signed a deal with LaLiga, which operates the top two divisions of Spanish football.

Spanish LaLiga football club Las Palmas has secured a sponsorship deal with ForexMart, a European foreign exchange brokerage company based in Cyprus.

Spanish LaLiga football club Barcelona has sealed a regional sponsorship deal in Southeast Asia with air fresheners brand Ambi Pur.

Spanish LaLiga football club Real Betis has agreed a shirt sponsorship deal with sports management and events company UED Sports.

Spanish LaLiga football club Barcelona has confirmed the renewal of its partnership with Thai beer brand Chang.

LaLiga, the organising body of the top two Spanish football leagues, is targeting a big increase in its deal to replace Spanish bank BBVA from the start of the 2016-17 season thanks to inventory it has acquired from centralising media rights.

Spanish LaLiga football club Barcelona has signed its latest regional sponsorship deal in Brazil through an agreement with air freshener brand Glade.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

Spanish football’s first and second divisions are searching for a new title sponsor after banking group BBVA said it would not extend its deal beyond the 2015-16 season.

German automotive manufacturer Volkswagen has struck a partnership with Spanish LaLiga football club Valencia.

Its renewed deal with sporting goods manufacturer adidas means that the Spanish Football Association’s (RFEF) sponsorship revenue will continue to climb despite the national team’s early exit from the 2014 World Cup.