Spain
Tebas hints at change in LaLiga sponsor strategy
LaLiga president Javier Tebas has suggested the top two divisions of Spanish football may adopt a similar sponsorship model to the one introduced by the English Premier League.
Van Wagner wins contract to market Camp Nou rights
US firm Van Wagner Sports & Entertainment has won a contract to market the naming rights to Camp Nou, the home stadium of Spanish Liga football club Barcelona.
Barcelona eyes Qatar Airways renewal after on-off talks
CSM wins LaLiga contract to sell global deals
CSM to market LaLiga’s global sponsorship rights
The CSM Sport & Entertainment division of marketing services group Chime Communications has entered into a partnership with LaLiga, the organising body of the top two divisions of domestic football in Spain.
Botemania deals up Espanyol partnership
Online gaming and gambling company Botemania has agreed a sponsorship deal with Spanish Liga football team Espanyol.
Real Madrid picks up regional partnership in South Africa
Nivea Men South Africa, the regional division of skincare brand Nivea Men, has entered into a partnership with Spanish LaLiga football club Real Madrid.
Barcelona targets Southeast Asian market with SHB deal
Spanish Liga football team Barcelona has agreed a regional sponsorship deal with Vietnamese commercial banking group SHB.
Valencia adds new partners, holds out for shirt deal
Spanish LaLiga club Valencia completed its line-up of premium partners for the 2015-16 season this month, adding online betting company Codere Apuestas, but remains without a main shirt sponsor after holding out for what it considers to be market value.
Sevilla wagers on Titanbet partnership
Titanbet.es, the Spanish-facing facing division of online betting and gambling company Titanbet, has entered into a partnership with Sevilla, which competes in the country’s top-tier Liga club football competition.
Liga ACB bets on Sportium partnership
Sports betting company Sportium has entered into a partnership with Liga ACB, the top tier of domestic basketball in Spain.
ZTE follows Huawei and Oppo into Spanish football
Chinese mobile phone manufacturer ZTE this month followed its national rivals into European football signing an 18-month agreement with Spanish LaLiga club Sevilla.
Barcelona steps up financial commitment under renewed Unicef partnership
Spanish Liga football club Barcelona has enhanced its financial commitment to Unicef by agreeing a four-year extension of its partnership with the United Nations children’s fund.
Sevilla connects with ZTE
The ZTE Mobile Devices division of Chinese telecommunications company ZTE has been named the official technology partner of Spanish LaLiga football club Sevilla.
Valencia secures shirt sponsorship deal with Codere Apuestas
Spanish online betting company Codere Apuestas has become a sponsor of Valencia, which competes in the country’s top-tier Liga football competition.
Real Madrid rustles up Mexican partnership
Spanish LaLiga football club Real Madrid has entered into a partnership with Mexican food brand FUD.
Real Madrid set for record Adidas extension – report
German sportswear giant Adidas and Spanish LaLiga football club Real Madrid are close to agreeing a record-breaking extension of their kit partnership, according to Marca.
Real Sociedad teams up with betting company
Spanish LaLiga football club Real Sociedad has entered into a partnership with betting company KirolBet.