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Valencia secures shirt sponsorship deal with Codere Apuestas

Spanish online betting company Codere Apuestas has become a sponsor of Valencia, which competes in the country’s top-tier Liga football competition.

The agreement will run until the end of the current 2015-16 season.

Under the deal, Codere Apuestas branding will be displayed on the left sleeve of Valencia’s playing jerseys during all domestic competitions.

Codere Apuestas, a division of international gambling operator Codere, will also work with the club on a series of sponsorship activations.

Peter Draper, commercial and marketing director at Valencia, said: “Partnering with Codere Apuestas is an agreement that helps us to strengthen our business and brand, both domestically and internationally. We have the enthusiasm and commitment to growing and building a long-term partnership with Codere Apuestas that will be mutually beneficial.”