Spain
LaLiga signs Santander partnership
LaLiga, the organising body of club football in Spain, has confirmed that banking group Santander will become the new title sponsor of its top two divisions.
LaLiga set for change in strategy with Santander deal – reports
Banking group Santander is set to replace rival BBVA as title sponsor of the top two divisions of Spanish club football, according to multiple reports.
Barcelona confirms extension of Qatar Airways shirt sponsorship
Barcelona has today (Tuesday) confirmed a one-season extension to its main sponsorship agreement with Qatar Airways, with the Spanish Liga football club stating the new contract will run under the same conditions as the previous deal.
Betfair signs on as global partner of Barcelona
Online betting company Betfair has agreed a sponsorship deal with Spanish Liga football club Barcelona.
Tag Heuer adds LaLiga to football portfolio
Swiss watch manufacturer Tag Heuer has agreed a sponsorship deal with LaLiga, which operates the top two divisions of Spanish football.
Gillette upgrades Barcelona partnership
Personal care brand Gillette has extended a sponsorship agreement with Spanish Liga football club Barcelona.
LaLiga extends Nike ball supplier deal
LaLiga, which operates the Spanish football league, has renewed a partnership with Nike that will allow the sportswear manufacturer to provide the official ball for its competitions.
Villarreal signs Joma kit deal
Spanish sportswear company Joma has agreed a kit deal with the country's Liga football club Villarreal.
LaLiga ends title sponsorship model as leagues rebrand
LaLiga has today (Friday) revealed that the top two divisions of Spanish football will be rebranded after confirming that it will not seek a title sponsor for the 2016-17 season.
Real Madrid pens long-term Hankook deal
Hankook Tire has agreed a partnership with Spanish Liga football club Real Madrid.
Spanish Paralympic Committee extends with lottery operator
The Spanish Paralympic Committee has opted to extend a sponsorship deal with domestic public lottery operator Loterias y Apuestas del Estado.
Barcelona weighs up shirt sponsorship options
Manel Arroyo, vice-president of marketing and communications at Barcelona, has confirmed that the Spanish Liga football club is in “well advanced” talks with a number of companies as it continues its search for a main shirt sponsor.
Citroën maintains but downgrades historic Celta Vigo partnership
French automotive manufacturer Citroën has downgraded its long-running partnership with Spanish Liga football club Celta Vigo.
LaLiga partners with Dubai healthcare group
Medcare Orthopaedic and Spine Hospital has entered into a partnership with the Middle East division of LaLiga, which operates the top two divisions of Spanish football.
Lottery group climbs on with Vuelta a España
Spanish lottery group Loterías y Apuestas del Estado has renewed its sponsorship agreement with the Vuelta a España cycling race.
LaLiga teams up with Tourism Malaysia
Tourism Malaysia has entered into a partnership with LaLiga, which operates the top two divisions of Spanish football.
Barcelona hails ‘landmark’ deal as Nike extends partnership
Spanish Liga football club Barcelona has extended a partnership with sportswear company Nike in a deal reportedly worth a world record total of up to €155m ($174m) per season.
Chelsea to double kit partnership revenue with Nike deal
Chelsea has agreed a lucrative new partnership with sportswear supplier Nike that is worth £60m (€77m/$86m) per year, according to various reports.