Spain
Castore banking on LaLiga’s long-term prospects with Athletic Bilbao deal
Castore co-founder Tom Beahon discusses the brand's latest kit supply deal with Athletic Bilbao and the UK-based sportswear company's wider strategy in European football. Matthew Williams reports.
Real Madrid ‘loses court battle over Abu Dhabi fund sponsorship’
Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Cofidis extends as a main sponsor of La Vuelta
Consumer credit and mobile banking group Cofidis has extended its sponsorship of Spain’s La Vuelta Grand Tour cycling event for two more years until 2024.
Cadiz announces Wehumans as sleeve sponsor while Khalifa Capital exits
Spanish LaLiga club Cádiz CF has announced a new sleeve sponsor in technology and artificial intelligence firm Wehumans.
Castore grows LaLiga exposure with Athletic Club kit deal
Castore, the UK sportswear brand, has added another high-profile football club to its growing portfolio in the sport, this time Spain's Athletic Club.
Škoda extends backing of Espanyol
Spanish LaLiga club RCD Espanyol has renewed its sponsorship deal with Czech automotive manufacturer Škoda.
The deal covers Espanyol’s men’s and women’s teams until the end of the 2023-24 season.
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Estrella Damm tops up Madrid Open sponsorship
Beer brand Estrella Damm has agreed a five-year extension to its sponsorship deal with the Madrid Open, a top-tier ATP Masters 1000 and WTA 1000 event on the men’s and women’s tennis tours.
Atlético Madrid adds Avis as new sponsor
Spanish LaLiga club Atlético de Madrid has signed a sponsorship deal with US car rental company Avis.
The three-season deal names Avis as the official sponsor of Atlético’s rental vehicles. Th
Sportfive adds Giants to esports representation roster
The Sportfive agency has further enhanced its esports portfolio by agreeing an alliance with Spanish organisation Giants
Spanish Football Federation adds TCL as new sponsor
The Spanish Football Federation (RFEF) has agreed a new sponsorship deal with Chinese consumer electronics manufacturer TCL
Real Betis adds Corpay as training kit sponsor
Spanish LaLiga club Real Betis Balompié has announced a sponsorship agreement with business payments provider Corpay Cross-Border to become the club’s official currency provider.
Solheim Cup supports sustainability with Peninsula deal
Marine energy supplier Peninsula has agreed a deal to sponsor this year’s edition of women’s golf tournament the Solheim Cup.
Panini agrees sponsorship ahead of eLaLiga’s third US Challenge
La Liga North America has announced a sponsorship deal with Panini America as the third edition of eLaLiga US Challenge begins
Mitsubishi Electric backs Spain’s women’s football team
Tokyo-based electronics manufacturer Mitsubishi Electric has agreed a deal with the Spanish Football Federation (RFEF) to sponsor its women’s national team.
Athletic Club signs B2BinPay as sleeve sponsor, targets commercial revenue boost
Spanish LaLiga team Athletic Club de Bilbao has agreed a new shirt sponsorship deal with crypto payments platform B2BinPay, as it seeks to drive commercial revenue through a new strategic plan
Afizzionados adds Barcelona to European club portfolio
Mexican pay-television sports channel Afizzionados has added Spanish LaLiga club FC Barcelona to its portfolio of sponsorship deals with major European teams
Kosner to become Osasuna’s new main sponsor, HR Motor agrees deal
Spanish LaLiga team Club Atlético Osasuna has signed up Kosner and HR Motor as new shirt sponsors.
WhaleFin ‘expected to exit’ Atlético Madrid shirt sponsorship
Cryptocurrency platform WhaleFin could terminate its main sponsorship deal with Atlético Madrid at the end of this season given the impact of the sector’s crisis on the brand’s finances.