Spain

Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm

Spanish LaLiga football club RCD Mallorca has agreed a two-season extension to its main sponsor deal with Japan’s Taica Corporation.

Spain’s LaLiga has signed a sponsorship agreement for the Latin American region with the national airline carrier Iberia.

Spanish LaLiga club FC Barcelona generated record revenue of €97.6m ($106.1m) from new sponsorships during the 2022-23 season, with a wide-ranging deal with streaming service Spotify boosting the figures.

Deportivo Alavés has extended with main sponsor, cosmetics and personal hygiene products manufacturer LEA, for its return to LaLiga, while fellow top-tier club CA Osasuna has signed a sleeve sponsorship …

Spanish LaLiga club FC Barcelona has agreed a three-season sponsorship deal with Prime, the US isotonic beverages brand owned by influencers Logan Paul and KSI

LaLiga’s new title sponsorship agreement with EA Sports will improve its ability to engage new fans and allow it to pivot to a more “qualitative” sponsorship approach, according to Jorge de la Vega, comme…

Saudi-backed team golf series LIV Golf has sold the title rights to its first-ever event in continental Europe to the tourism and sport authority for the Spanish region of Andalucía in a multi-year deal.

Spanish LaLiga club Valencia has agreed a two-season extension to its kit sponsorship deal with Škoda.

RCD Mallorca has announced a five-year extension with Nike as the LaLiga club's kit sponsor

Spanish LaLiga club Valencia will have its third new main sponsor in as many seasons after agreeing a multi-year deal with locally based TM Real Estate Group

The Spanish Basketball Federation (FEB) has renewed its sponsorship deal with telecommunications company Finetwork

US ticketing firm Stage Front will advise RCD Espanyol on the best ways to spend funding from the LaLiga Impulso project as part of its new stadium-naming agreement with the Spanish Segunda División team. Ben Cronin reports.

Mineral water brand Acqua Lete has renewed its ‘Premium Partner’ agreement with the Italian Football Federation (FIGC), adding to a spate of new deals for the cycle from 2023 to 2026.

Air conditioning systems maker Baxi has announced an extension of its sponsorship of Atlético de Madrid Femenino, the Spanish LaLiga club's women's team.

Spanish Segunda División side RCD Espanyol has announced a stadium naming rights deal with US ticketing and hospitality company Stage Front that will see the firm transform the matchday experience at …

Brewery SA Damm has agreed a deal to sponsor the 37th America’s Cup, which will be hosted in its home city of Barcelona, along with the sailing competition’s defending champion, Emirates Team New Zealand (ET…

Spanish LaLiga club FC Barcelona has signed up Dutch consumer electronics manufacturer TP Vision as a new main partner and sleeve sponsor of its men’s team.