South-East Asia

Mixed Martial Arts

Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies
Multi-sport

Vietnamese agency Vietcontent has been appointed to manage the media and sponsorship rights for this year’s Southeast Asian Games.
Golf

Lexus has signed a deal to become the official automotive sponsor of the HSBC Women’s World Championship golf tournament.
Football
Banking

To celebrate what would have been Bob Paisley’s 100th birthday year, Standard Chartered updated its Stand Red campaign for 2019-20 by using modern tech to connect fans with the legendary manager.
Football
Specialist Retail

After Covid-19 brought global travel to a standstill in 2020, Thai travel retailer King Power showed its support for Thai tourism by leveraging its Leicester City jersey sponsorship.
Fooball

Insurance company AIA Singapore has extended its title sponsorship of the Singapore Premier League until the end of the 2022 season, with an option to extend for a further three years
Golf

The Sportfive agency has added Thailand’s Jasmine Suwannapura to the collection of professional golfers that it represents.
Mixed Martial Arts

Singapore-based mixed martial arts promotion One Championship is reported to have made a loss of S$131.4m ($98
Golf

Saudi Arabia has further enhanced its backing of women’s golf by agreeing a deal with the Ladies European Tour (LET) to establish a new series of four tournaments, title sponsored by state-owned energy c…
Multi-sport

The new Extreme E off-road all-electric series has pushed back its opening race in Saudi Arabia from March to April due to the Covid-19 pandemic - CNA/Reuters
Football

The Asean Football Federation has added Japanese electrical equipment company Fuji Electric to its sponsorship portfolio for the Suzuki Cup, in a deal brokered by the Sportfive agency
Golf

Global banking group HSBC has announced multi-year title sponsorship renewals of three of its long-standing Asia golf partnerships: the HSBC Women’s World Championship in Singapore, the World Golf Championships-HSBC C…
Athletics

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S
AFL

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
Badminton

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Football

Singapore-based cryptocurrency derivatives exchange Bybit has announced a global, multi-year partnership with German Bundesliga football club Borussia Dortmund
Esports

Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
Badminton

Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today