South-East Asia
One Championship strikes out with Under Armour partnership
US sportswear manufacturer Under Armour has entered into a partnership with Asian mixed martial arts promotion the One Championship.
Manchester City signs Indonesian firm as latest regional partner
English Premier League football club Manchester City has entered into a partnership with Indonesian automotive components producer Astra Otoparts.
NBA connects with new Philippines partnership
CloudFone, the flagship mobile phone and tablet brand of Philippines technology company Cellprime Group, has entered into a partnership with North America’s NBA basketball league.
Badminton Association of Malaysia nets new main sponsor
Telecommunications firm Celcom Axiata Berhad has agreed a deal to become the new main sponsor of the Badminton Association of Malaysia.
Vietnam Football Federation connects with new partner
Japanese internet solutions company Z.com has entered into a partnership with the Vietnam Football Federation, under which it will sponsor the country’s national team.
Barcelona targets Southeast Asian market with SHB deal
Spanish Liga football team Barcelona has agreed a regional sponsorship deal with Vietnamese commercial banking group SHB.
U Mobile dials in to Malaysian football partnership
Malaysian telecommunications company U Mobile has sealed a deal to co-sponsor the country’s Superbest Power Piala FA and Liga Premier Malaysia club competitions.
Title sponsor extends with S.League
Food and beverage company Yeo’s has extended its co-title sponsorship agreement with the S.League, the top tier of domestic football in Singapore.
Motul adds Thai race to WorldSBK portfolio
French motor oils and industrial lubricants producer Motul, the title sponsor of the Superbike World Championship (WorldSBK), has been named the main event sponsor of this weekend’s Thai leg of the motorcycling series.
Thai companies return to back country’s golf showpiece
Telecommunications company True Corporation and beverage firm ThaiBev have returned to back the Thailand Classic golf event for a second successive year.
S.League takes a ride with new partner
Transport group SMRT Commercial has entered into a partnership with the S.League, the top tier of domestic football in Singapore.
Malaysian FA extends with main sponsor, adopts new name for national team
The Football Association of Malaysia has agreed a five-year extension to its partnership with telecommunications company Telekom Malaysia.
S-League nets Mitre partnership
The Singaporean S-League, the top tier of club football in the country, has named UK sports equipment manufacturer Mitre as its new football and product supplier.
Manchester United partners with Indonesian drinks brand
English Premier League football club Manchester United has entered into a regional partnership with Indonesian isotonic drinks brand You.C1000.
Indonesian bank invests in Arsenal partnership
English Premier League football club Arsenal has sealed a partnership with PT Bank Muamalat Indonesia TBK.
Bayern makes first foray into Thai market with Wangkanai
German Bundesliga football club Bayern Munich has entered into a partnership with Thai sugar producer Wangkanai.
Superbest Power energises Malaysian FA Cup
Health food and beverage company Superbest Power has been named the title sponsor of Malaysian club football’s FA Cup.
Japanese firm backs return of Myanmar Open
Japanese real estate company Leopalace21 has been named title sponsor of the Myanmar Open golf tournament, which returns to the Asian Tour calendar next year.