South-East Asia

Sporting goods distributor Sunrise & Company has extended a deal to provide Yonex training and competition kit for the Singapore National Olympic Council’s (SNOC) national team.

Indonesian food and beverage company GarudaFood has signed an agreement to become Ligue 1 football club Paris Saint-Germain’s first regional partner in Asia.

Photographic and digital imaging solutions giant Canon has agreed a three-year deal to serve as the latest founding partner of the Singapore Sports Hub.

International Premier Tennis League franchise Singapore Slammers has entered into a partnership with Indian logistics company Avvashya Group.

Global courier company FedEx has reached a sponsorship agreement with the International Premier Tennis League, which commenced today (Friday) in the Philippines.

Asian financial services group DBS has agreed a naming rights sponsorship deal for the International Premier Tennis League’s Singapore Slammers franchise.

Financial services company DBS Bank has reached a deal to serve as the naming sponsor of the dragon boat and sailing races at the 2015 Southeast Asian (SEA) Games in Singapore.

Singapore property developer OUE Limited has extended its title sponsorship of the Singapore Open badminton tournament, according to various media reports.

Thai-based sports apparel and equipment company FBT has reached a deal to serve as the official uniform partner for the 2015 Southeast Asian (SEA) Games in Singapore.

The Women’s Tennis Association has announced luxury holiday destination Marina Bay Sands as a premier partner and official hotel and integrated resort of its WTA Finals showpiece event in Singapore.

Japanese automotive manufacturer Honda has agreed to become an official partner of the National Basketball League Indonesia domestic club competition, according to the Inilah.com website.

The Women’s Tennis Association has reached an agreement to make Singapore Airlines an official sponsor of its 2014 WTA Finals.

English Premier League football club Manchester City has entered into a new partnership with Malaysian male grooming brand Dashing.

Communication design and production group Kingsmen Creatives has agreed a S$3m (€1.81m/$2.4m) deal to become the official venue planning partner of the 2015 Southeast Asian (SEA) Games.

Automotive manufacturer Volvo has agreed a deal to return as a sponsor of the Singapore Marathon.

Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.

The Singapore Southeast Asian Games Organising Committee (SINGSOC) has announced professional services firm Deloitte as its third top-tier partner of the 2015 SEA Games.