South America

Argentine football club River Plate has signed a new shirt sleeve deal with local energy brand Axion, the current sleeve partner of arch Buenos Aires rivals Boca Juniors

Cruzeiro has extended its shirt sponsorship deal with UninCor 5 Estrellas, a joint educational venture between the Campeonato Brasileiro Série A football club and university UninCor.

Campeonato Brasileiro Série A club Botafogo has renewed its partnership with automotive battery brand Baterax.

The Brazilian Football Confederation (CBF) has agreed a new three-season partnership with consumer electronics company Semp TCL

Campeonato Brasileiro Série A football club Cruzeiro has agreed a new shirt sponsorship deal with Multimarcas Consórcios.

São Paulo-based clubs from the Campeonato Brasileiro Série A, Brazilian football’s top-flight, have struck a series of sponsorship deals ahead of the 2019 season.

German tyre brand Continental AG has renewed its title sponsorship of the Copa do Brasil – Brazil’s largest domestic knockout trophy.

Thai energy drinks brand Carabao has terminated its partnership with Brazilian top-tier football club Flamengo four years early

Argentine football club Independiente has confirmed two sponsors for its newly-created esports team. Foreign trade consultancy Portas will be the team’s main shirt sponsor. S

North American basketball league the NBA has signed its first gaming partnership in Latin America through a multi-year deal with Supermatch, the sports betting operator of Uruguay’s national lottery.

European IT company Atos has agreed a long-term deal with the Pan American Sports Organization (Panam Sports) which will see it back the next two editions of the Pan American Games

The Argentine Football Association has signed up ride-sharing app Uber as its new digital sponsor, sparking protest among the country’s taxi drivers.

The South American Football Confederation (Conmebol) has agreed a four-season deal with consumer goods company Unilever that will make its Rexona antiperspirant brand a new partner of the Copa Libertadores

Online betting brand Sportingbet has become a new advertising partner of Brazilian club football on Globosat’s SporTV channel for the 2019 season.

Dutch beer brand Heineken has extended its partnership with the Brazilian Rugby Confederation until 2020

Qatar Airways has today (Wednesday) agreed a deal to become the Official Airline of club competitions organised by the South American Football Confederation (Conmebol)