The Brazilian Football Confederation (CBF) has agreed a new three-season partnership with consumer electronics company Semp TCL.
The firm will hold exclusive rights to Brazil’s men’s and women’s national teams across the electronics sector.
Semp TCL will be able to use Brazilian national team assets in its advertising campaigns and will develop customised products. The Semp TCL logo will be present on interview backdrops and boards during training sessions, while it will also partner with the CBF in producing content for its smart televisions.
Semp TCL is no stranger to the CBF having sponsored referee kit in its competitions for the past four years. It also sponsored the video assistant referee’s (VAR) booth during matches in the 2018 Copa do Brasil club competition.
Semp TCL president, Ricardo Freitas, said: “We started with radios, evolved into televisions, and more recently smartphones. Now, this partnership makes us reach the top of our goals, on and off the field, crowning new moments for the sport and industry in Brazil.”