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Cruzeiro lands new shirt sponsor

Campeonato Brasileiro Série A football club Cruzeiro has agreed a new shirt sponsorship deal with Multimarcas Consórcios.

The two-year contract grants Multimarcas Consórcios, a company that deals in the property movement and real estate services sectors, exposure on the back of the Belo Horizonte club’s shirt, above the number.

Multimarcas Consórcios president Fabiano Lopes said: “Multimarcas is present in all the states of Brazil. Placing our brand in a club of the grandeur of Cruzeiro is sure to put us on the right track.

“Cruzeiro will play in many important competitions. The Mineirão will be packed in all games during the (Copa) Libertadores, for example. We expect a great advertising return and I am very optimistic. It will be a new Multimarcas from this sponsorship.”