The Argentine Football Association has signed up ride-sharing app Uber as its new digital sponsor, sparking protest among the country’s taxi drivers.
The global agreement, which will be activated around the AFA’s website and social media platforms, is believed to be worth about ARS 20m (€484,000/$550,000) per year, according to Argentinian news site Doble Amarilla.
But the deal has already caused uproar among the country’s taxi drivers, who maintain that Uber operates illegally in Argentina.
The United Taxi Association, an association of taxi drivers, protested this week outside AFA headquarters and threatened to disrupt the national team’s journeys to the stadium at home matches.
In the last year, the AFA has redesigned its sponsorship programme, adding nine new sponsors and multiple new categories.