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New partners for São Paulo and Corinthians

São Paulo-based clubs from the Campeonato Brasileiro Série A, Brazilian football’s top-flight, have struck a series of sponsorship deals ahead of the 2019 season.

São Paulo football club has guaranteed three major shirt sponsors for the season with the renewal of food brand Urbano for one season.

Under the new contract, Urbano will keep its logo on the sleeves of the São Paulo shirt. Banco Inter is the club’s main shirt sponsor and the logo of construction company MRV Engenharia on the shoulders of the playing kit.

Urbano had formerly branded the chest position of the shirt until last July when adidas took over the club’s kit supplier contract from Under Armour and restored the club’s traditional red, white and black tricolour on the chest.

According to Brazilian press report, two brands have quit the club for 2019: the Joli building materials company and the Poty drinks brand.

Poty will partner another São Paulo-based club Corinthians next season in a two-year deal – replacing energy drink brand Ultra Energéticos on the shorts of the playing kit.

In a long-term strategic deal, Corinthians has also signed a 10-year agreement with IBM to modernise the technology in the Corinthians Arena.

Under the deal, Corinthians aims to provide insights for the coach and technical staff while transforming the fan experience.

Corinthians currently registers over 117,000 fans in their Fiel Torcedor (Faithful Supporter) loyalty programme. By working with IBM, Corinthians expects to double the number of fans registered in the programme in the next 18 months.

 

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