South America
Telcom Argentina-Estudiantes deal creates technology showcase at Estadio Uno
Telecom Argentina has signed as a technology partner of the Estadio Uno, the new home of Argentinean Primera División club Estudiantes de la Plata.
Buser adds Botafogo to shirt sponsorship portfolio
Ride-sharing app Buser has agreed a shirt sponsorship deal with Campeonato Brasileiro Série A football club Botafogo.
TOVTS buys Corinthians shirt rights, MVC badges Ceará
Brazilian Série A football club Corinthians has expanded its partnership with the Brazilian management software company TOVTS.
Sportsbet.io expands presence in football with Flamengo
Brazilian football club Flamengo has extended its agreement with online gaming operator Sportsbet.io.
The pair previously entered into a one-year digital sponsorship deal in July 2018
Bolsonaro determined to axe Petrobras deal with McLaren F1
Brazilian president Jair Bolsonaro has tweeted his determination to terminate the partnership between national oil company Petrobras and the McLaren F1 team
Argentinian FA to award VAR contract, finds beer sponsor
The Argentinian Football Association (AFA) is expected to this week make a decision on the award of a video assistant referee (VAR) technology supplier contract
UNISAL extends deal with Brazil’s NBB
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed a one-season extension to its partnership with education institution Centro Universitário Salesiano de …
NBB extends with Budweiser, signs Plastubos ahead of season tip-off
The Brazilian Basketball League (LNB), organiser of top-tier club competition the NBB, has agreed an extension to its partnership with US beer brand Budweiser and has signed up construction products manufacturer…
Unicesumar extends shorts deal with Santos, club completes trio of renewals
Brazilian football club Santos has extended its deal with the educational institution Unicesumar as the sponsor of the club’s shorts.
São Paulo adds Betsul as new shorts sponsor
Campeonato Brasileiro Série A football club São Paulo has signed a kit sponsorship deal with sports betting company Betsul.
Fiat celebrates landmark with Racing Club shirt sponsorship
Italian automotive manufacturer Fiat has stepped up its association with Argentinian Superliga football team Racing Club by agreeing a short-term deal to become its main sponsor
Santos and Goiás signs shirt sponsorship deals
Campeonato Brasileiro Série A football clubs Santos and Goiás have agreed shirt sponsorship deals with agribusiness company Kicaldo and sports entertainment firm MarjoSports, respectively.
Pitch International brokers Fiat, Cimed, American Airlines deals for Brasil Global Tour
Sports marketing agency Pitch International has brokered three partnership deals for the Brasil Global Tour – the series of international friendlies played by Brazil’s national football team in the run …
Conmebol lands Betfair as latest sponsor of club competitions
The South American Football Confederation (Conmebol) has today (Friday) announced a partnership with online betting company Betfair
EXCLUSIVE: Lösch’s JL Sports Investment to sell Colombian football rights
JL Sports Investment, a company owned and operated by former MP & Silva chief executive Jochen Lösch, has acquired an exclusive mandate to sell title sponsorship, betting, data and video-game licensing …
Azeite Royal increases branding options at Vasco
Portuguese olive brand Azeite Royal expanded its shirt branding rights with Brazilian Série A club Vasco da Gama for last weekend’s ‘classic’ game against Flamengo.
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Guarana Antarctica renews major deal with Brazilian Football Confederation
Brazilian soft drinks brand Guarana Antarctica has renewed its partnership with the Brazilian Football Confederation (CBF) for eight more years
Flamengo signs new front-of-shorts partnership with Benevix
Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.