South America
Guarana Antarctica renews major deal with Brazilian Football Confederation
Brazilian soft drinks brand Guarana Antarctica has renewed its partnership with the Brazilian Football Confederation (CBF) for eight more years
Flamengo signs new front-of-shorts partnership with Benevix
Campeonato Brasileiro Série A club Flamengo has signed a new front-of-shorts partnership with Brazilian health insurance firm Benevix.
CSA becomes NetBet’s latest Brazilian club partner
Online betting company NetBet has further enhanced its presence in Brazilian football by agreeing a shirt sponsorship deal with Campeonato Brasileiro Série A club Centro Sportivo Alagoano.
River Plate seals Turkish Airlines deal
Argentinian Superliga football club River Plate has sealed a three-season contract for Turkish Airlines to become its new Main Sponsor
River Plate lines up Turkish Airlines as shirt sponsor
Argentinian Superliga football club River Plate has reportedly ended its search for a shirt sponsor by agreeing a deal with Turkish Airlines
Adidas to replace Nike as Boca Juniors partner
Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner
Flamengo signs sleeve deal with Buser ride-sharing app
Campeonato Brasileiro Série A club Flamengo has signed a new sleeve and back-of-shirt deal with Brazilian ride-sharing app Buser.
Uber supports women’s football league in Brazil
Uber has entered into is first partnership with the Brasileirão Feminino, Brazil’s top-tier women’s football league.
Sportsbet.io adds Flamengo to football portfolio
Campeonato Brasileiro Série A football club Flamengo has agreed a partnership with sports betting brand Sportsbet.io.
The one-year agreement makes Sportsbet.
Azeite Royal returns to Vasco da Gama
Campeonato Brasileiro Série A football club Vasco da Gama has signed a shirt sponsorship deal with Portuguese olive oil manufacturer Azeite Royal.
Nike enters esports team sponsorship, debuts with Brazil’s Furia
US sportswear brand Nike has signed its first kit deal with an esports team and its first esports sponsorship in Brazil, with local outfit Furia
Chinese liquor giant Kweichow Moutai keen on River Plate shirt sponsorship
Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate.
According to a report in Ole.
Caixa extends backing of Brazilian Paralympic Committee
Financial services company Caixa has extended its partnership with the Brazilian Paralympic Committee (CPB).
Under the agreement, Caixa will invest R$2
Fortaleza closes shirt sleeve deal with Bidu
Campeonato Brasileiro Série A club Fortaleza has signed a new shirt sleeve partnership with insurance provider and price comparison brand Bidu.
Forteviron Vitamin signs shirt sponsor deal with Fluminense
Campeonato Brasileiro Série A football club Fluminense has signed a shirt sponsorship deal with vitamin supplements chain Forteviron Vitamin.
Casa de Apostas signs fourth Brazilian top-flight deal with Bahia
Campeonato Brasileiro Série A club Bahia has signed a new partnership with online sportsbook and casino brand Casa de Apostas ('House of Gambling').
Fiat teams up with Colombian Football Federation
Italian automobile manufacturer Fiat has agreed a new partnership with the Colombian Football Federation (FCF)
Digi+ signs new master sponsor deal with Fortaleza
Campeonato Brasileiro Série A club Fortaleza has signed a new master sponsor deal with digital bank brand Digi+.