Scotland
Dundee extends main sponsorship deal with Kilmac
Scottish Premiership top-tier football club Dundee has renewed a sponsorship deal with construction company Kilmac.
Inverness CT dines out on Subway renewal
Scottish Premiership football team Inverness Caledonian Thistle has extended its shirt sponsorship deal with sandwich chain Subway.
Ladbrokes ends SPFL’s wait for title sponsor
The Scottish Professional Football League has agreed a title sponsorship deal with betting company Ladbrokes.
BT ‘supercharges’ Scottish Rugby with £7m annual spend
UK-based telecommunications company BT will sponsor the Scottish Rugby Union (SRU), the governing body for the sport in Scotland, for three years, from 2015 to 2018, as shirt sponsor of the Scotland national rugby union team under a deal signed this month.
BT secures exposure on Scotland national rugby team’s shirts
UK telecommunications company BT has struck a deal to become the shirt sponsor for Scotland’s national rugby union teams.
New Balance gets Celtic, targets Puma in football
Sporting good manufacturer New Balance this month signed a five-year deal with Scottish Premiership team Celtic as part of its plan to become a top-three football brand.
Celtic becomes latest big signing for New Balance
Scottish Premiership champion Celtic has agreed a multi-year kit partnership to become the latest major football club to partner with US sportswear company New Balance.
UFC to push Glasgow’s hosting of European Judo Championships
The Ultimate Fighting Championship mixed martial arts series has announced a promotional partnership with the 2015 European Judo Championships.
SPFL title sponsorship demands revealed
The Scottish Professional Football League is seeking a naming rights sponsorship for its four professional divisions worth £1.75m (€2.2m/$2.7m) per season, according to leaked emails seen by the Press Association Sport news agency.
QTS signs up for Scottish League Cup finale
Transport, utilities and private construction business QTS Group has reached a deal with the Scottish Professional Football League to serve as the presenting sponsor for the closing stages of its 2014-15 League Cup club competition.
Coral extends Scottish Grand National deal
Betting company Coral has extended its title sponsorship of the annual Scottish Grand National horse race.
Rugby union – national union sponsorship deals
For this year’s rugby union autumn internationals, Sports Sponsorship Insider surveyed the sponsorship portfolios of the leading nations: Argentina, Australia, England, France, Ireland, Italy, New Zealand, Scotland, South Africa and Wales.
Scottish FA nets four-year extension with Mars
The Scottish Football Association has agreed a four-year renewal to its partnership with confectionary company Mars Chocolate UK.
Title sponsor extends Scottish Open support
Financial services company Aberdeen Asset Management has extended a deal to serve as the title sponsor of the Scottish Open golf tournament on the European Tour.
Viagogo extension just the ticket for Scottish Rugby
The Scottish Rugby governing body has agreed a one-year extension to its title sponsorship agreement with ticketing exchange Viagogo for Scotland’s autumn Test series.
Scottish Rugby refreshes sponsor portfolio with A.G. Barr tie-up
Soft drinks manufacturer A.G. Barr has agreed a two-year deal to become a new partner of Scottish Rugby, the governing body of rugby union in Scotland.
Glasgow 2014 beats Commonwealth sponsorship record
Industry experts have labelled sponsorship sales for the 2014 Commonwealth Games in Glasgow a success after the event closed on a number of supplier deals this month to complete its programme and reach record Commonwealth revenues.
New Euro club competition helps Pro12 title increase
The creation of a new European club rugby tournament and an increase in competition for qualification to the tournament from Pro12 clubs were driving factors behind an increase in the value of title sponsorship rights for rugby union’s Pro12 league.