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BT secures exposure on Scotland national rugby team’s shirts

UK telecommunications company BT has struck a deal to become the shirt sponsor for Scotland’s national rugby union teams.

The three-year deal will run from 2015-16 to 2017-18.

The agreement follows a deal struck between BT and Scottish Rugby in May 2014 for the telco to sponsor Scotland’s two professional clubs, Edinburgh and Glasgow Warriors, and the Murrayfield Stadium in Edinburgh.

BT’s logo will also appear on the playing jerseys of Scotland’s U-16, U-18, U-20 and women’s teams and the national team’s training tops during the 2015 Rugby World Cup in England.

“At the launch of our partnership last year we said the investment BT was making would be transformative for rugby in Scotland and in the coming weeks we will see the fruits of that labour as our BT Sport Scottish Rugby Academies, and revised Schools and Club rugby plans, are unveiled and put into action,” Scottish Rugby’s director of commercial operations, communications and public affairs, Dominic McKay, said.