Scotland

Scottish football club Dundee United has signed up online gambling platform QuinnCasino as its new front-of-shirt sponsor

The 2021-22 European rugby season included the inaugural ‘Autumn Nations Series’ and saw fans welcomed back to Six Nations stadia.

Hibernian and Rangers have been dealt a blow after Sportemon Go, a sponsor of both Scottish football clubs, stopped trading its non-fungible tokens

Sorare, the football-focused non-fungible token trading platform, is launching a collection of online fantasy game NFTs featuring top Scottish footballers in a licensing agreement with the Scottish Professional…

Scottish football club Aberdeen has signed up industrial services provider Texo as its new shirt sponsor

Pizza chain Papa John’s has made community the focus of its Welsh and Scottish Rugby Union sponsorships, replicating the model of its deals in UK football.

Park’s Motor Group, the Scottish automotive dealership owned by Rangers chairman Douglas Park, has been unveiled as the title sponsor of the Scottish Women’s Premier League.

Rugby union’s Glasgow Warriors have renewed a sponsorship agreement with KubeNet, the communications and technology firm based in the Scottish city, and have also signed up Watches of Switzerland Group a…

The Scottish Professional Football League has called on the Scottish Football Association to arbitrate in its dispute with Premiership champions Rangers over the League’s title sponsorship deal with C…

Defending Scottish Professional Football League champions Rangers refused to sport the logo of online used car retailer Cinch, the league's recently-announced title sponsor, on their shirt sleeves as the…

Automotive retailer Peter Vardy Group arrived late at the discussion table late before outbidding rival offers to take up the Scottish Rugby Union’s front-of-shirt sponsorship rights in deal announced i…

The Scottish Professional Football League has ended its search for a new title sponsor for its league competitions after the GV6 Sport Collective consultancy brokered a five-year deal with Cinch, the online…

Scottish football club Heart of Midlothian (Hearts) has signed a sponsorship deal with Dell Technologies which will see charity MND Scotland present on the front of its playing shirts

Scottish rugby union’s Glasgow Warriors have renewed a back-of-shirt sponsorship agreement with The Malcolm Group, the Scotland-based logistics and construction company.

A year like no other saw the 2020 Six Nations paused in March and not resumed until the start of the 2020-21 season in October.

The Scottish Professional Football League has stepped up its work with Sport Collective GV6, appointing the UK-based specialist sponsorship and digital consultancy in its ongoing efforts to find a title…

BT abruptly pivoted its activations to digital after the pandemic struck just a month after it launched a new, five-year ‘4-3-3’ Home Nations soccer sponsorship strategy in February 2020.