Russia
Sochi 2014 connects with Rostelecom for Paralympics
Russian telecommunications company Rostelecom has signed an agreement to become the telecommunications partner of the Sochi 2014 Paralympic winter Games.
McDonald’s signs up to partner Sochi’s Paralympics
McDonald’s has signed an agreement to become a national partner of the Sochi 2014 Paralympic winter Games.
Russian parliament proposes shake-up for sports sponsorship market
Russian sport could be set for significant change after a new bill that would ban state-owned companies from sponsoring professional teams was introduced to the country’s lower house of parliament.
IMG completes Spengler Cup sales with Rosneft deal
The IMG Schweiz agency has sold a one-year secondary sponsor level package to Russian oil company Rosneft for the Spengler Cup ice hockey competition.
Novatek to aid preparations for Russia’s 2014 World Cup campaign
The Russian Football Union has agreed a one-year sponsorship deal with the country's leading independent natural gas producer, Novatek.
Olympic torch takes flight with Aeroflot
Russia’s national airline Aeroflot has agreed a deal to become a technical partner of the Sochi 2014 Winter Olympic Games torch relay.
I-Teco added to Sochi 2014 roster
Russian IT company I-Teco has reached a deal to become an official supplier for the 2014 Winter Olympic Games in Sochi.
Bauerfeind to continue Olympic association at Sochi 2014
German orthopaedic aids manufacturer Bauerfeind will serve as the therapeutic braces and supports supplier for the 2014 Winter Olympic Games in Sochi.
Gazprom energises Fifa’s commercial portfolio
Russian energy giant Gazprom has signed a four-year sponsorship deal with Fifa which will take in the country’s staging of its first World Cup in 2018.
KHL signs landmark PepsiCo deal
Russia’s Kontinental Hockey League has agreed its first sponsorship deal with a multi-national firm after signing a partnership with PepsiCo.
United scores another tyre deal
Taiwanese tyre manufacturer Federal Corporation has been confirmed as the latest company to sign a sponsorship deal with Manchester United, after it agreed a three-year partnership with the English Premier League football club.
Riis Cycling searches for new sponsor after ending Tinkoff talks
Riis Cycling is looking for a new co-title sponsor for its Danish-based UCI World Tour squad Team Saxo-Tinkoff after negotiations to extend its agreement with Russia’s Tinkoff Bank broke down.
Chernyshenko: Five more deals for Sochi in September
The Organising Committee of the Sochi 2014 Winter Olympics expects to sign five more sponsorship deals in September, to add to the 49 already in place, its president and chief executive, Dmitry Chernyshenko, told Sports Sponsorship Insider this month.
Panasonic’s Sochi deal underlines importance of Russia
Panasonic is targeting growth in the Russian market with its supplier deal for the 2014 winter Olympics in Sochi, the electronics brand told Sports Sponsorship Insider this month.
Sauber secures Russian partners
Formula One outfit Sauber has announced a partnership with three Russian institutions in a move that should help alleviate the team’s financial concerns.
United lands Aeroflot partnership
English Premier League football team Manchester United has announced a five-year partnership with the Aeroflot airline – an agreement that marks the club’s first commercial deal with a Russian company.
Tinkoff Bank admits interest in sole sponsorship of cycling team
Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
Marussia nets Reading partnership
Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.