HomeNewsNewsEnergyFootballRussia

Novatek to aid preparations for Russia’s 2014 World Cup campaign

The Russian Football Union has agreed a one-year sponsorship deal with the country's leading independent natural gas producer, Novatek.

The company is Russia’s second-largest gas producer after state-controlled Gazprom, which declined to exercise its option to extend its sponsorship deal with the RFU in December 2012.

The R-Sport news agency said the RFU’s new deal with Novatek is worth around $8m (€5.88m) – funds that will aid preparations for Russia’s qualification for its first Fifa World Cup in 12 years.

The RFU said: “Undoubtedly, the arrival into Russian football of one of the largest gas extraction companies shows the possibilities of mutually beneficial cooperation and will help the Russian Football Union reach its goals.”

Most recent

Major League Soccer clubs earned more than $80m (€72.5m) combined from their main jersey deals in the 2019 season, according to research by SportBusiness Sponsorship.

MLS has become an increasingly attractive platform for brands, enabling it to increase the value of its sponsorships year on year.  

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global