North America

Basketball
Sponsorship & Marketing

The National Basketball Association's New York Knicks have named Piece of Cake Moving & Storage as the team's inaugural moving and storage partner as part of a multiyear agreement with parent company Madison…
US College Sport
Sponsorship & Marketing

The Big 12 Conference has appointed creative agency Translation to "contemporize the brand" amid a time of seismic change in the United States collegiate athletics landscape.
Motorsport
Sponsorship & Marketing

Circuit of the Americas in Austin, Texas, has announced a partnership with American mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which takes place on October 21-23
Basketball
Sponsorship & Marketing

The defending National Basketball Association champion Golden State Warriors announced a multiyear partnership with food delivery service DoorDash
Basketball
Sponsorship & Marketing

The National Basketball Association's Atlanta Hawks have hired Excel Sports Management’s properties division to secure the team’s next jersey patch partner.
Multiple Sports
Sponsorship & Marketing

Global insurance brokerage Hub International has been named a marketing partner of the National Basketball Association's New York Knicks and National Hockey League's New York Rangers as part of a wide-ranging…
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Columbus Blue Jackets have named Columbus, Ohio-based financial services company Bread Financial as the team's latest championship partner and home helmet sponsor in a multiyear …
Football
Sponsorship & Marketing

LaLiga giants FC Barcelona will wear the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid on October 16 at the Santiago Bernabeu as part …
Golf
Sponsorship & Marketing

Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
Ice Hockey
Sponsorship & Marketing

Gatorade Canada has announced a new partnership deal with the Professional Women’s Hockey Players Association ahead of their upcoming fourth season that kicks off on October 14 in Montreal, Canada.
Basketball
Sponsorship & Marketing

The National Basketball Association's New York Knicks have signed a multiyear marketing partnership with the Manhattan West mixed-use development, built as part of the expansive Hudson Yards property project
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Florida Panthers have named Fort Lauderdale, Florida-based automotive retailer AutoNation as the team's inaugural road jersey patch sponsor in a multiyear deal
Baseball
Sponsorship & Marketing

Deal marks new territory among major North American stick-and-ball properties
Ice Hockey
Sponsorship & Marketing

The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
Baseball
Sponsorship & Marketing

Major League Baseball has signed up global accounting, finance, human resources, and payroll company Sage to its sponsorship portfolio, representing the company's first North American sports partnership
NFL
Media

Brazilian agency Effect Sport has renewed its commercial representation agreement in Brazil with the NFL for the next three years
Basketball
Sponsorship & Marketing

American sports footwear and apparel brand Nike has landed a name, image, and likeness (NIL) deal with Bronny James, the 18-year-old son of National Basketball Association superstar LeBron James
Football
Sponsorship & Marketing

Alaska Airlines has announced it will redirect sponsorship funds intended for Major League Soccer's Portland Timbers and the National Women's Soccer League's Portland Thorns this financial quarter to the…