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Purex named NHL’s official laundry detergent

The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official laundry detergent.

As part of the agreement, the Purex brand will be displayed in camera-visible virtual slot in-ice ads during NHL regular season games broadcast on Rogers Sportsnet in Canada.

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