North America
Nike suspends partnership with Kyrie Irving
Nike has suspended its relationship with Kyrie Irving after the National Basketball Association star player posted on social media a link to a movie that perpetuated antisemitic falsehoods
Jaguars’ TIAA Bank Field poised for name change
TIAA Bank Field, the home venue of the National Football League's Jacksonville Jaguars, is poised for a name change following the announcement that financial services company TIAA is selling its Jacksonville,…
Heineken Silver named as title sponsor of Las Vegas GP
Premium lager brand Heineken Silver has been named as the title sponsor of next year’s inaugural Formula 1 Grand Prix in Las Vegas.
Indy Lights rebranded Indy NXT, Firestone named presenting sponsor
Indy Lights, the NTT IndyCar Series developmental program, has been rebranded as Indy NXT, with tire and rubber company Firestone replacing Cooper Tires as its presenting sponsor.
Coyotes name Goodwill as home helmet sponsor
The National Hockey League's Arizona Coyotes have agreed to a multiyear partnership with Goodwill of Central and Northern Arizona to have the Goodwill brand appear on the team's home game helmets
US Soccer, Anheuser-Busch seal multiyear extension
The United States Soccer Federation has secured a multiyear extension to its long-running partnership with brewing giant Anheuser-Busch InBev, which dates back to 1987
USA Swimming aligns with OneAmerica Financial Partners
USA Swimming has secured a multiyear agreement with Indianapolis, Indiana-based financial services company OneAmerica Financial Partners, which has been designated as a centennial partner heading into…
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
US Soccer and Allstate sign multiyear sponsorship extension
The United States Soccer Federation has announced a multiyear sponsorship extension with insurance company Allstate
Providence invests in Wasserman as RedBird, Madrone exit
California-based sports marketing, music and talent agency Wasserman has received a strategic investment from private equity firm Providence Equity Partners
Arrow McLaren SP lands NTT Data partnership
NTT IndyCar Series team Arrow McLaren SP has secured a multiyear partnership with Japanese multinational information technology services company NTT Data, and has also confirmed Tony Kanaan as the driver …
LIV Golf president: ‘We need to commercialize the product’
LIV Golf president Atul Khosla has made it clear that the primary goals of the Saudi-backed breakaway series in 2023 are to land "milestone" sponsorship and television rights deals to begin commercializing…
NWSL extends partnership with Ally Financial
On the back of the National Women's Soccer League's championship game, league sponsor Ally Financial announced it had extended its partnership with the league to run through 2027
Degree Deodorant aligns with CPL, Canada Soccer
Degree Deodorant has been named the official deodorant and antiperspirant partner of Canada Soccer's national teams and the Canadian Premier League in a multiyear deal with the Unilever brand
US Ski & Snowboard signs landmark sponsorship deal with Stifel
Four-year pact includes title sponsorship rights to US Alpine Team
Lucra enters NFL ecosystem with Falcons partnership
Lucra, the peer-to-peer sports social platform, has significantly expanded its reach by securing a tailgate-based partnership with the National Football League's Atlanta Falcons.
NHL Rangers land Monster Energy as official energy drink partner
Monster Energy has been named the official energy drink partner of the National Hockey League's New York Rangers and Madison Square Garden.
DRL to create fan loyalty program with PointsKash agreement
Property looks to amplify its fan engagement efforts