US Soccer and Allstate sign multiyear sponsorship extension

Allstate LED boards during a USMNT game (Getty Images)

The United States Soccer Federation has announced a multiyear sponsorship extension with insurance company Allstate.

Through the agreement, Allstate will be a title partner on a "top tier" US men's national team and women's national team match annually. Facilitated by Soccer United Marketing, US Soccer's business partner for more than 15 years, the agreement will also make Allstate a presenting partner on new digital content that highlights young players and first appearances for senior national teams. The partnership also adds brand integration across broadcast, in-stadium and grassroots activation.

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