Monster Energy has been named the official energy drink partner of the National Hockey League's New York Rangers and Madison Square Garden.
As part of the partnership, a grab & go co-branded concession stand named “Monster Energy Bodega” will be featured inside Madison Square Garden for all events at the venue.
Monster Energy will also gain premium branding exposure inside the arena, including a dasherboard during Rangers games and LED Ribbon signage during all events at Madison Square Garden.
In addition, Monster Energy and parent company MSG Sports and sister entity MSG Entertainment will provide financial assistance to local bodegas throughout the tri-state area who are still recovering from the financial impact of the Covid-19 pandemic.
“We are consistently thinking of new, innovative ways to bring the best food and beverage options to our fans and are thrilled to be able to offer Monster Energy drinks at The Garden,” said Ron Skotarczak, MSG Entertainment executive vice president, chief sales and marketing officer. “We’re looking forward to unleashing the power of this partnership and working with Monster Energy to support local tri-state area bodegas.”Last month, former Rangers goaltender Henrik Lundquivst joined MSG Sports and MSG Entertainment in a new role where he will help support the business operations for both companies.