North America

Mixed Martial Arts
Sponsorship & Marketing

The Professional Fighters League (PFL) has secured a multiyear expanded partnership with independent premium liquor company Wolf Spirit in which Puncher's Chance Bourbon will continue as the official spirit…
US College Sport
Finance & Law

The University of Alabama's athletics department has extended its multimedia rights deal with Learfield in a 15-year agreement, marking one of the longest deals of its kind in American collegiate athletics
Motorsport
Sponsorship & Marketing

NASCAR has named Campari America-owned tequila brand Cabo Wabo as its inaugural tequila sponsor in a wide-ranging, multiyear agreement
Football
Sponsorship & Marketing

LaLiga club FC Barcelona has extended its commercial reach in North America by naming Orlando, Florida-based subscription travel club Travel + Leisure GO as its official travel partner in the United States
Basketball
Sponsorship & Marketing

The National Basketball Association's Washington Wizards have extended their partnership with Israeli renewable energy company Energix, which houses its United States operations in nearby Arlington, Virginia
Football
Sponsorship & Marketing

Major League Soccer's Seattle Sounders have named not-for-profit health system Providence as the club's main jersey partner as part of a wide-ranging agreement with the organization based in Renton, Washington
Ice Hockey
Fan Engagement

The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
Ice Hockey
Sponsorship & Marketing

Discover Financial Services has become the league-wide helmet sponsor of the Premier Hockey Federation as part of a partnership extension through the remainder of the 2022-23 PHF season
Gymnastics
Licensing & Merchandising

USA Gymnastics has secured a renewal of its long-standing partnership with American Athletic, Inc
Football
Sponsorship & Marketing

Major League Soccer defending champion Los Angeles FC and National Women's Soccer League's Angel City FC have announced a deal with Canadian bank BMO in a stadium rights deal for the clubs' Downtown Los…
American Football

Little Caesars, the Detroit-based, nationwide pizza chain, became the official pizza sponsor of the NFL in 2022, a sponsorship held by rival Pizza Hut for the previous four years
American Football

Nissan continued their sponsorship of the highly prestigious Heisman Trophy, presented to the best college football player every year since 1935, into 2022
Basketball
Sponsorship & Marketing

The National Basketball Association's San Antonio Spurs have secured a multiyear naming rights deal with diversified global asset management firm Victory Capital for the team's under-construction performance…
Football
Sponsorship & Marketing

Major League Soccer's DC United has announced a multi-year extension with beverage company Heineken, which sees the company become the official and exclusive beer sponsor of the club
Basketball
Sponsorship & Marketing

Italian global cruise line MSC Cruises has been named the first global marketing partner of the National Basketball Association's New York Knicks as part of a wider multiyear pact with parent company Madison…
Winter Sports
Sponsorship & Marketing

US Ski & Snowboard has secured a significant expansion of its landmark, four-year sponsorship agreement with Missouri-based wealth management and investment banking company Stifel Financial, just three…
Football
Sponsorship & Marketing

The home of Major League Soccer's Houston Dynamo and the National Women's Soccer League's Houston Dash has been renamed Shell Energy Stadium following a multiyear agreement with global energy giant Shell …
Basketball
Sponsorship & Marketing

BSE Global, the parent company of the National Basketball Association’s Brooklyn Nets and Barclays Center, has renewed its ticketing partnership with Ticketmaster after abruptly calling time on its recently-secured a…