North America

Carl Buddig & Co has agreed a one-year deal with NHL ice hockey team Chicago Blackhawks to sponsor the defending Stanley Cup champion for the 2013-14 season.

NBA basketball team the Boston Celtics have signed a three-year extension to their commercial partnership with private aviation company Sentient Jet.

Canadian food retailer Loblaw Companies has entered into a commercial partnership with the organisers of Toronto’s staging of the 2015 Pan American Games and Parapan Games multi-sport event.

Locally based American hypermarket chain Meijer has agreed a deal to become the title sponsor of the inaugural LPGA Classic women’s golf tournament at Blythefield Country Club in Grand Rapids, Michigan.

Cleveland-based paint manufacturing company Sherwin-Williams has expanded its deal with Nascar to become the official automotive paint of the North American stock-car racing series.

NHL ice hockey team New York Rangers has announced a new marketing partnership that makes Celebrity Cruises its official cruise line partner.

Personal care products manufacturer Kimberly-Clark and ice hockey league the NHL have announced a renewed and enhanced multi-year partnership across North America.

Pizza company Papa John’s International has signed a deal to become the official pizza of MLB baseball team New York Yankees.

The Ladies Professional Golf Association and Golf Canada have announced a three-year partnership with Canadian Pacific to make the transcontinental railway company the new title sponsor of the Canadian Women’s Open.

Energy drinks company Red Bull has agreed a multi-year deal to become the title sponsor of the Global Rallycross motorsport series.

NFL American football team New Orleans Saints has reached a sponsorship agreement for the 2013-14 season with locally based cruise operator Carnival Cruise Lines.

NBA basketball team Orlando Magic has announced a host of new and renewed sponsorship agreements for the 2013-14 season.

Automobile, home and small business insurers Farmers Insurance has extended its title sponsorship of PGA Tour golf tournament the Farmers Insurance Open by five years.

Financial services giant Citi has reached a deal to become the preferred credit card of Dallas’ American Airlines Center and its major league sports tenants.

French vodka brand Grey Goose has signed a three-year deal to become the official spirit of golf’s PGA Tour.

Japanese automotive firm Toyota has signed a one-year sponsorship deal with the University of Michigan Athletic Department.