North America
TeamSnap picks up Penguins deal
Recreational and amateur sports team management app TeamSnap has announced a two-year sponsorship deal with NHL ice hockey team Pittsburgh Penguins through the 2015-16 season.
Silver plays down controversy surrounding NBA jersey sponsors
National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.
AFL champions bring Ak-Chin Indian Community on board
The Arizona Rattlers, reigning champion of indoor American football competition the Arena Football League, have agreed a multi-year home field naming rights deal with the Ak-Chin Indian Community.
KPMG takes title sponsorship of new-look Women’s PGA Championship
Professional services firm KPMG will serve as title sponsor of the Women’s PGA Championship after entering into an agreement with the Ladies Professional Golf Association and PGA of America.
X Games unveils sponsors for Austin showpiece
Organisers have confirmed the sponsorship roster for the X Games Austin extreme sports event, which takes place at Circuit of The Americas in Austin, Texas on June 6-8.
Longines saddles up for Los Angeles Masters
Swiss luxury watch brand Longines has agreed a deal with Masters Grand Slam Indoor equestrian series organiser EEM World to be the title sponsor of the inaugural Los Angeles Masters event.
Castrol NFL uplift due to activation and Mexico rights
Motor oil company Castrol is paying a higher fee per year for its renewed deal with the National Football League (NFL) after rights to activate the partnership in Mexico and run a fantasy football competition were added to the new contract.
Asics teams up with ITU’s Chicago events
Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.
Albertsons lands Boise State stadium naming rights
US grocery company Albertsons has agreed a 15-year stadium naming rights deal with Boise State University worth $12.5m (€9m).
NFL’s Ravens bank stadium naming rights extension
NFL American football team Baltimore Ravens has signed a 10-year extension to its stadium naming rights partnership with commercial banking group M&T Bank, in a deal worth $60m (€43.8m).
NFL satisfies sweet tooth with Skittles
Confectionary brand Skittles has agreed a long-term deal to become an official sponsor of the NFL American football league.
Cambia Health Solutions takes care of Portland Classic
Portland-based healthcare organisation Cambia Health Solutions has agreed to become the presenting sponsor of the Portland Classic in a deal that will return the Ladies Professional Golf Association event to its traditional name.
Chevrolet extends deal for Detroit IndyCar race
US automotive brand Chevrolet has extended its title sponsorship of the Detroit Belle Isle Grand Prix IndyCar US motor-racing event.
Under Armour touches down with Rugby Canada
US sportswear manufacturer Under Armour has announced a multi-year partnership with Rugby Canada.
Sacramento Kings crown USSA as new partner
North American NBA basketball franchise the Sacramento Kings has signed an agreement with the US Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
Yankees close deal with Insurent
Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.
Arctic Ease to go the distance with Ironman triathlon
Cold and compression therapy specialist Arctic Ease has announced a three-year partnership with the Ironman triathlon series.
Northwestern Mutual lands Rose Bowl rights
Financial services company Northwestern Mutual is to become the presenting sponsor of the Rose Bowl post-season American football match.