North America
Indianapolis Colts resumes fantasy game initiative
Appliance, electronics and furniture retailer hhgregg has renewed its partnership with NFL American football team Indianapolis Colts for the Endless Blitz free game app.
TAG Heuer to go the distance with New York Marathon
Swiss luxury watch brand TAG Heuer has agreed a deal to become the official timekeeper and timepiece of the New York Marathon.
Bakery feeds Philadelphia with long-term renewal
Major League Soccer team Philadelphia Union has signed an extension to its shirt sponsorship deal with Bimbo Bakeries.
Cannondale links up with UCI ProTour’s Slipstream Sports
US bicycle manufacturer Cannondale has agreed a partnership with Slipstream Sports to replace GPS technology firm Garmin as the title sponsor of its UCI ProTour cycling team from 2015.
Itau serves up Miami Open sponsorship
Brazilian privately-owned bank Itau has agreed a five-year deal to become the presenting sponsor of the Miami Open tennis tournament.
NBA’s Magic fulfils fantasy with FanDuel deal
NBA basketball franchise Orlando Magic has entered into a sponsorship deal with one-day fantasy sports company FanDuel.
Lotte sinks three-year LPGA tournament extension
Japanese and Korean food and shopping corporation Lotte has signed a three-year extension to its title sponsorship of the LPGA golf tournament the Lotte Championship.
Jaguars feed on Firehouse Subs deal
NFL American football team Jacksonville Jaguars have entered into a partnership with US restaurant chain Firehouse Subs.
Mars continues to satisfy Nascar’s sweet tooth
Food manufacturer Mars has announced a multi-year extension to its sponsorship of Nascar and the Joe Gibbs Racing team in the North American stock-car racing series.
Bills secure extension with banking partner
NFL American football franchise the Buffalo Bills has agreed a five-year extension to its sponsorship agreement with US commercial bank MT&T Bank.
NHL’s Coyotes seal new arena naming rights partner
The National Hockey League’s Arizona Coyotes has sealed a nine-year deal for Gila River Casinos to become the new naming rights partner of the ice hockey franchise’s home arena.
IMSA extends with Continental
US sanctioning body the International Motor Sports Association has agreed a multi-year extension to its partnership with tyre manufacturer Continental.
IMG College to drive sponsorships for Harvard Athletics
The IMG College agency has signed a multi-year deal with Harvard University to boost the sponsorship programme of its athletics department.
National Guard withdraws from Nascar and IndyCar
US reserve military force the National Guard has announced it will withdraw from its sponsorship commitments to Nascar and IndyCar at the end of the US motor racing series’ 2014 seasons.
TAG Heuer expands IndyCar ties
Swiss watch brand TAG Heuer has reached an agreement to become the official watch of the IndyCar Series motor racing championship and Indianapolis Motor Speedway.
PGA of America counts on Omega as long-term partner
Swiss watchmaker Omega has extended its partnership with the Professional Golfers' Association of America through to 2022.
Detroit Lions go green with Repreve
NFL American football team Detroit Lions has announced recycled fibre brand Repreve, part of the Unifi manufacturing company, as its official sustainability partner.
Nationwide touches down with NFL partnership
Ohio-based insurance and financial services firm Nationwide has signed a three-year deal to become an official insurance sponsor of the NFL through to the end of the American football league’s 2016 season.