NFL American football team Jacksonville Jaguars have entered into a partnership with US restaurant chain Firehouse Subs.
The one-year sponsorship deal will run throughout the 2014-15 season.
Under the deal, Firehouse Subs plans to distribute its sandwich products to customers through a range of in-stadium, radio and television programmes.
Fans will also be able to take advantage of an offer whereby if the Jaguars kick a field goal of 40 yards or more, supporters can claim a free medium sub sandwich from participating Firehouse Subs restaurants.