North Africa

Egypt's Ministry of Tourism has signed a new partnership with the Confederation of African Football (CAF) to sponsor the 2019 African Cup of Nations (Afcon)

German sportswear manufacturer Puma has been unveiled as the new kit supplier of the Egyptian Football Association

Egyptian Premier League football club Al-Ahly has agreed a lucrative sponsorship rights partnership with the Presentation Sports agency

Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.

Moroccan fuel station operator Afriquia has been unveiled as the title sponsor of the World Touring Car Cup’s (WTCR) season-opening race in Marrakech.

Egyptian property company Hyde Park Developments has agreed a partnership with English Premier League football club Arsenal.

The Tunisian Football Federation (FTF) has agreed a sponsorship deal with telecommunications group Ooredoo ahead of the national team’s key Fifa World Cup qualifier against Libya tomorrow (Saturday).

Italian Serie A football club AS Roma has agreed a sponsorship deal with the Egyptian Tourist Organisation.

Egyptian bank Emirates NBD has agreed a regional sponsorship deal with Spanish LaLiga football club Barcelona.

Barcelona has signed a major commercial partnership with Hong Kong-headquartered hospitality, sports and leisure company Mission Hills Group which the Spanish LaLiga football club says will represent a “new step forward” in its global positioning strategy, while it has also acquired its first sponsor in North Africa.

Moroccan fuel station operator Afriquia has been named the presenting partner of the country’s leg of the World Touring Car Championship motor racing series ahead of its move to a new venue.

Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.

Egyptian Premier League top-tier football club Al Ahly has reportedly signed a record sponsorship deal with Saudi Arabian electronic trading systems firm Sela Trading Company.

Telecommunications company Ooredoo has secured a commercial partnership with Uefa Champions League holder Real Madrid in Algeria.

Telecommunications company Mobilis has agreed a five-year deal, from 2014-15 to 2017-18, with the Algerian Football Association, according to the Telecompaper news website.

Life and health insurance group Macir Vie has renewed its sponsorship agreement with the Algerian Football Federation (FAF).

Uefa, football’s European governing body, has opened the sales process for the next cycle of sponsorship rights to the Champions League, Europa League and Super Cup club competitions.