Global fitness franchise Orangetheory Fitness has entered into a partnership with North American Major League Baseball team the New York Yankees.
Health insurance company Horizon Blue Cross Blue Shield of New Jersey has entered into a partnership with US Major League Soccer franchise the New York Red Bulls.
Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.
Dubai-based airline Emirates has agreed a three-year extension to its global partnership with North American Soccer League franchise the New York Cosmos.
Chicago-based bank Northern Trust will become the title sponsor of the PGA Tour’s FedExCup Playoffs tournament held every year in the New York and New Jersey area.
Global sportswear brand New Balance has agreed a multi-year deal to replace rival Asics as the official apparel and footwear partner of the New York City Marathon.
The Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the management of some of the US city’s leading sports franchises, has renewed its partnership with Major Energy.
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.
Independent tyre retail franchise Tire Pros has reached an agreement for its Tri-State division to become an official sponsor of NFL American football team the New York Jets.
New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.
The PGA Tour has reached an agreement for the Lake Erie College of Osteopathic Medicine (LECOM) to title sponsor a new event on its Web.com Tour.
NFL American football team the Buffalo Bills has entered into a sponsorship deal with vehicle glass repair and replacement company Safelite AutoGlass.
Residential solar power company Sunrun has agreed a multi-year partnership with Major League Baseball team New York Yankees.
Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.
Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.