Yankees link up with fitness firm
Global fitness franchise Orangetheory Fitness has entered into a partnership with North American Major League Baseball team the New York Yankees.
New York Red Bulls team up with health insurance provider
Health insurance company Horizon Blue Cross Blue Shield of New Jersey has entered into a partnership with US Major League Soccer franchise the New York Red Bulls.
Yankees put best foot forward with new partnership
Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.
Emirates keep New York Cosmos in football sponsorship portfolio
Dubai-based airline Emirates has agreed a three-year extension to its global partnership with North American Soccer League franchise the New York Cosmos.
New York Mets capture Nikon renewal
Major League Baseball franchise the New York Mets has signed an extension to its partnership with Nikon, under which the Japanese company will become the official digital camera of the team.
Northern Bank switches PGA Tour sponsorship to east coast
Chicago-based bank Northern Trust will become the title sponsor of the PGA Tour’s FedExCup Playoffs tournament held every year in the New York and New Jersey area.
New Balance to replace Asics as NYC Marathon partner
Global sportswear brand New Balance has agreed a multi-year deal to replace rival Asics as the official apparel and footwear partner of the New York City Marathon.
Major Energy adds New York Rangers to MSG partnership
The Madison Square Garden Company, the New York-based sports and entertainment firm that oversees the management of some of the US city’s leading sports franchises, has renewed its partnership with Major Energy.
Delta makes fresh connection with New York MLB franchises
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.
Tire Pros get to grips with New York Jets
Independent tyre retail franchise Tire Pros has reached an agreement for its Tri-State division to become an official sponsor of NFL American football team the New York Jets.
Yancey’s Fancy partners Buffalo sports properties
New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.
LECOM takes title sponsorship for new Web.com Tour event
The PGA Tour has reached an agreement for the Lake Erie College of Osteopathic Medicine (LECOM) to title sponsor a new event on its Web.com Tour.
NFL’s Bills fixed up with Safelite AutoGlass
NFL American football team the Buffalo Bills has entered into a sponsorship deal with vehicle glass repair and replacement company Safelite AutoGlass.
Sunrun strikes Yankees deal
Residential solar power company Sunrun has agreed a multi-year partnership with Major League Baseball team New York Yankees.
New York Islanders sign up Draft Ops
Daily fantasy sports website Draft Ops has secured a commercial partnership with NHL ice hockey team New York Islanders and its Barclays Center home arena.
MusclePharm nets City partnership
Sports nutrition company MusclePharm has secured a multi-year partnership with the City Football Group.
Vysk pitches in with New York Mets sponsorship
Private secure communications solutions company Vysk Communications has signed a sponsorship deal with Major League Baseball team the New York Mets.