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Tire Pros get to grips with New York Jets

Independent tyre retail franchise Tire Pros has reached an agreement for its Tri-State division to become an official sponsor of NFL American football team the New York Jets.

The deal covers the forthcoming 2015 NFL season and boosts Tire Pros’ expansion into the United States’ upper northeast market.

Tri State Tire Pros will benefit from a multi-channel marketing platform, featuring promotions to interact with Jets fans in stores across New York, New Jersey and Connecticut.

Throughout the 2015 campaign, Tire Pros will be represented alongside the Jets through television, print, online, in-stadium and on-site promotions.

New York Jets and Tire Pros will also combine to launch the Tire Pros Jet Set Sweepstakes, giving fans the chance to win a set of Continental tyres.

The 12 participating Tire Pros dealers have joined forces with Tire Pros and its parent company, American Tire Distributors, to fund the sponsorship.