Audi pitches in with long-term Yankees renewal
German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.
New York Red Bulls harvest Yanmar tie-up
Major League Soccer team New York Red Bulls has secured a multi-year marketing partnership with Japanese heavy equipment manufacturer Yanmar.
New York City FC adds new partners to commercial portfolio
New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.
New Jersey Devils dine out on new deals
NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.
PIX11 teams up with Brooklyn Nets and New York Islanders
Tribune Broadcasting’s New York television channel PIX11 has agreed a multi-year marketing partnership that covers NBA basketball team the Brooklyn Nets, NHL ice hockey franchise the New York Islanders, and the teams’ Barclays Center home.
JetBlue signs up with Barclays Center franchises
New York-based airline JetBlue Airways has signed a multi-faceted partnership with NBA basketball team Brooklyn Nets, NHL ice hockey franchise New York Islanders and the Barclays Center arena.
ZTE nets trio of NBA partners
Chinese smartphone manufacturer ZTE has agreed a deal to become an official sponsor of NBA basketball teams New York Knicks, Houston Rockets and Golden State Warriors for the 2014-15 season.
New York Half Marathon takes off with United support
US-based airline United has expanded its support of the New York Marathon by agreeing to become title sponsor of its half marathon event.
Hays: Football central to global ambitions
Global recruitment specialist Hays is using partnerships within the City Football Group (CFG) portfolio to increase brand awareness and engagement, Sholto Douglas-Home, chief marketing officer told Sports Sponsorship Insider.
Buffalo Bills secure sponsorship double
NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.
Visit Orlando to sponsor US Open under USTA partnership
The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.
Yankees booked in for Wyndham Rewards stay
MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.
Yankees close deal with Insurent
Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.
Vology pitches in with Tampa Bay Rays deal
Technology solutions provider Vology has agreed a three-year sponsorship deal with Major League Baseball team Tampa Bay Rays.
Luvo strikes deal with New York Yankees
Lifestyle food brand Luvo has entered into a partnership with MLB baseball team New York Yankees.
New York Rangers take on gaming partner
NHL ice hockey team New York Rangers has announced a marketing partnership with interactive and mobile casino-themed game provider Caesars Interactive Entertainment, making its World Series of Poker portal the Rangers’ exclusive online gaming partner.
Emirates and New York Cosmos take off for two more years
Dubai-based airline Emirates has agreed a two-year extension to its sponsorship deal with US football club New York Cosmos.