New York

German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.

Major League Soccer team New York Red Bulls has secured a multi-year marketing partnership with Japanese heavy equipment manufacturer Yanmar.

New York City FC has signed up a number of new partners for its debut season in North America’s Major League Soccer.

NHL ice hockey team New Jersey Devils has entered into commercial partnerships with Chilean wine brand Casillero del Diablo and Denver-based restaurant chain Smashburger.

Tribune Broadcasting’s New York television channel PIX11 has agreed a multi-year marketing partnership that covers NBA basketball team the Brooklyn Nets, NHL ice hockey franchise the New York Islanders, and the teams’ Barclays Center home.

New York-based airline JetBlue Airways has signed a multi-faceted partnership with NBA basketball team Brooklyn Nets, NHL ice hockey franchise New York Islanders and the Barclays Center arena.

Chinese smartphone manufacturer ZTE has agreed a deal to become an official sponsor of NBA basketball teams New York Knicks, Houston Rockets and Golden State Warriors for the 2014-15 season.

US-based airline United has expanded its support of the New York Marathon by agreeing to become title sponsor of its half marathon event.

Global recruitment specialist Hays is using partnerships within the City Football Group (CFG) portfolio to increase brand awareness and engagement, Sholto Douglas-Home, chief marketing officer told Sports Sponsorship Insider.

NFL American football team Buffalo Bills has signed commercial partnerships with electronics company Toshiba America Business Solutions and drinks manufacturer 100% Natural Beverages.

The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.

MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.

Institutional residential leases guarantor the Insurent Lease Guaranty Program has reached a sponsorship agreement with MLB baseball team New York Yankees for the 2014 regular season.

Technology solutions provider Vology has agreed a three-year sponsorship deal with Major League Baseball team Tampa Bay Rays.

Lifestyle food brand Luvo has entered into a partnership with MLB baseball team New York Yankees.

NHL ice hockey team New York Rangers has announced a marketing partnership with interactive and mobile casino-themed game provider Caesars Interactive Entertainment, making its World Series of Poker portal the Rangers’ exclusive online gaming partner.

Dubai-based airline Emirates has agreed a two-year extension to its sponsorship deal with US football club New York Cosmos.