Netherlands
Bioracer continues to kit out Dutch cyclists
The Royal Dutch Cycling Union (KNWU) has agreed a four-year extension to its long-running partnership with kit supplier Bioracer.
AA Drink to keep athletes refreshed at European Athletics Championships
Dutch sports drink brand AA Drink has agreed a deal to become a national supplier of the 2016 European Athletics Championships, which will take place in Amsterdam this summer.
AZ Alkmaar scores extension with main sponsor
Dutch software company AFAS has signed a long-term extension to its partnership with the country’s Eredivisie football club AZ Alkmaar.
KNSB skates on with main sponsor
Telecommunications company KPN has agreed a two-year extension to its partnership with the Royal Dutch Skating Association (KNSB).
PSV Eindhoven signs new shirt sponsor
Dutch energy company Energiedirect.nl has agreed a shirt sponsorship deal with the country’s Eredivisie football club PSV Eindhoven.
NN Group bolsters running portfolio with Amsterdam 2016
Netherlands-based insurance company NN Group has added a second-tier National Sponsor deal with the 2016 European Athletics Championships in Amsterdam to its growing, running-focused portfolio, while the Championships’ organisers admit national sales have proved “challenging”.
Prosecco tops up WorldSBK involvement
Italian wine brand Prosecco DOC has expanded its partnership with the Superbike World Championship (WorldSBK) motorcycling series by becoming the main event partner of the upcoming race weekend in the Netherlands.
Italian clothing company links up with AZ Alkmaar
Dutch Eredivisie club AZ Alkmaar has signed a partnership deal with Italian clothing supplier Cavallaro Napoli.
Liqui Moly teams up with European Athletics Championships
German lubricants manufacturer Liqui Moly has signed on as the latest international partner of the 2016 European Athletics Championships, which will be staged in the Dutch city of Amsterdam this summer.
NN backs Amsterdam’s European Athletics Championships
Dutch insurance firm NN Group has agreed a deal to sponsor the 2016 European Athletics Championships, which will be staged in Amsterdam this summer.
AZ Alkmaar drinks to Amstel extension
Dutch Eredivisie football team AZ Alkmaar has agreed a five-year extension to its partnership with brewery Amstel.
Dutch cycling federation names Unibet as new main partner
The Royal Dutch Cycling Union (KNWU), the sport’s governing body in the country, has named online gambling operator Unibet as its new main sponsor.
Rabobank to exit top-level sports sponsorship
Dutch banking and financial services group Rabobank has announced that it will withdraw its sponsorship of top-level sport at the end of 2016.
Ajax drives on with Abax deal
Dutch Eredivisie football club Ajax has entered into a partnership with Norwegian vehicle tracking and fleet management company Abax.
Philips commits to new partnership with PSV Eindhoven
Dutch Eredivisie football club PSV Eindhoven has extended its long-running partnership with technology company Philips.
Ajax broadens Chinese sponsor portfolio with Le Sports deal
Dutch Eredivisie football club Ajax has agreed a partnership with Chinese internet company Le Sports.
Eredivisie nets extension with ball partner
The Dutch Eredivisie football league has renewed its partnership with Derbystar, its official match-ball provider.
Cheng Shin Tire upgrades Ajax sponsorship
Dutch Eredivisie football club Ajax has renewed its sponsorship deal with bicycle and scooter tyre manufacturer Cheng Shin Tire.