Netherlands
Ajax upgrades PCI partnership
Workplace management specialist PCI Nederland has enhanced its partnership with Dutch Eredivisie football club Ajax.
Ajax signs Asian betting partner
Audi to title sponsor Short Track Speed Skating World Cup
Aegon extends Ajax partnership
Acerbis steps up backing of Superbike World Championship
KPN becomes Eredivisie’s main sponsor
Ajax renews Hublot partnership
Feyenoord signs new shirt sponsor
Sponsorship of international federations and national governing bodies
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.
Dutch Olympic Committee replaces Asics with Fila
Forex re-enters Dutch football as sector faces squeeze
Cyprus-based forex company iForex last month signed a short-term agreement to serve as third-tier Official Sponsor of Dutch Eredivisie club PSV Eindhoven, while the forex and binary sector continues to invest in sport despite major challenges in the sector.
PSV Eindhoven brokers partnership with iForex
Vos’ new team energised by title sponsor
Dutch sustainable energy firm WM3 Energie has agreed a five-season deal to become title sponsor of new UCI Women’s World Tour cycling team Fortitude Pro Cycling.
PSV teams up with VR provider Beyond Sports
Virtual reality solutions company Beyond Sports has entered into a partnership with Dutch Eredivisie football club PSV Eindhoven.
Dutch national lottery sees value in innovative LottoNL-Jumbo deal
UCI WorldTour cycling team LottoNL-Jumbo is set to remain in its present guise until the end of the 2018 season after the Dutch national lottery confirmed the extension of its innovative title sponsorship deal, which also incorporates a speed skating outfit.
NEC Nijmegen energised by new shirt sponsor
Dutch energy provider EnergieFlex has agreed a deal to become the new main sponsor of the country’s Eredivisie football club NEC Nijmegen.
AkzoNobel backs first entry for new Volvo Ocean Race season
Dutch paints and coatings company AkzoNobel has been confirmed as the title sponsor of a team which will compete in the 2017-18 edition of the Volvo Ocean Race sailing event.
FC Twente boosted as Pure Energie upgrades partnership
Renewable energy firm Pure Energie has expanded its partnership with FC Twente to become the Dutch Eredivisie football club’s new shirt sponsor.