MENA
PIF puts name to golf’s Saudi International
Saudi Arabia’s Public Investment Fund has been named as the title sponsor of next month’s Saudi International, the first event of the 2022-23 Asian Tour.
Saudi Pro League appoints Rise Group to fuel sponsorship growth
The Saudi Pro League (SPL), the kingdom’s professional football league, has appointed Rise Group as its exclusive sponsorship agency.
QatarEnergy joins Fifa Arab Cup portfolio as official partner
The state-owned QatarEnergy has signed with football’s world governing body Fifa as an official partner for the 2021 Fifa Arab Cup, which kicks off today (Tuesday) in Qatar.
Ooredoo connects with 2022 World Cup as regional supporter
Qatari telecoms firm Ooredoo has signed as a regional supporter of the Qatar-hosted World Cup in 2022 and forthcoming Arab Cup
Qatar FA sign up Talabat as portfolio builds ahead of 2022 World Cup
The Qatar Football Association has signed up food delivery company Talabat as a sponsor
Digital platforms Baaz and Winwin sign as regional supporters of Fifa Arab Cup
Arab world social media platform Baaz and sports news website Winwin have signed as regional supporters for the Middle East and Africa at this year’s Fifa Arab Cup in Qatar.
Dubai signs on as first E-Bike GP host, BMC to sponsor
New cycling series the E-Bike Grand Prix (EBK GP) has today (Tuesday) announced Dubai as its first race destination, with Swiss bike manufacturer BMC to serve as its technical partner
BDSwiss backs European Tour’s DP World Tour Championship
Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Wizards expand Israeli presence with Energix partnership
The National Basketball Association's Washington Wizards are expanding their presence in Israel by striking a deal with Israeli-based renewable energy company Energix
Rario wins NFT role at Abu Dhabi T10 cricket tournament
The Abu Dhabi T10 cricket tournament has added digital collectible platform Rario as its non-fungible token (NFT) partner
Qatar Airways, Match Hospitality launch platform for 2022 World Cup
Fifa sponsor Qatar Airways has teamed up with the global governing body's hospitality provider Match Hospitality to offer flight seat bookings for the 2022 Fifa World Cup in Qatar
Rise Worldwide appointed as exclusive agency of Abu Dhabi T10 league
Sports marketing company Rise Worldwide has been appointed as the exclusive commercial and media rights agency for the Abu Dhabi T10 cricket league in a multi-year mandate
CSM appoints Beauchamp to head up expansion into Saudi Arabia
Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year
Lenovo backs Saudi Arabian Football Federation
Chinese technology company Lenovo has agreed a deal to sponsor the Saudi Arabian Football Federation (SAFF).
The deal names Lenovo as the official technology partner of the SAFF and its national teams
Castore makes second move in cycling with Team Bahrain Victorious
UK-based sportswear brand Castore has made its second move into professional road cycling in a long-term agreement with Team Bahrain Victorious, the UCI WorldTeam that competes in the Tour de France
IMG expands licensing business with 20too acquisition
The IMG agency has bolstered its licensing business through the acquisition of 20too Licensing, a Dubai-based specialist licensing agency
Hisense returns as World Cup sponsor for Qatar 2022
Chinese technology company Hisense has extended its association with the Fifa World Cup, signing on as an official sponsor of next year’s edition of the national team football tournament in Qatar.
Al Hilal ‘seeks $2m settlement’ from former sleeve sponsor Flyin
Saudi Arabian football club Al Hilal is seeking a settlement payment from former sleeve sponsor, travel platform Flyin, according to local reports