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CSM appoints Beauchamp to head up expansion into Saudi Arabia

Sports marketing agency CSM Sport & Entertainment has appointed Charlie Beauchamp as its inaugural country manager for Saudi Arabia ahead of the opening of its first office in the Kingdom later this year.

Beauchamp joins CSM with a quarter of a century of experience in sports marketing-related roles, while he has also worked on a number of projects connected with or focused on Saudi Arabia, including consulting for the Saudi Arabian Football Federation in 2008 on the commercial development of its league.

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