The Qatar Stars League and its domestic cup competition, the QSL Cup, have signed three new partners ahead of the new season.

Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.

Newly-promoted Premier League club Sheffield United has signed a new partnership with Saudi Arabia’s Al Wefaq Rent A Car.

Omani telecommunications company Omantel has renewed its partnership with the Oman Football Association (OFA), through which it will continue to title sponsor the country’s top-tier Professional League.

Qatar Airways has been unveiled as the official national airline partner of the 2019 World Athletics Championships

Dubai-based airline Emirates has been unveiled as the official partner and airline of this year’s West Asian Football Federation (WAFF) Championship.

Qatari telecom brand Ooredoo has signed a National Partnership deal for the IAAF World Athletics Championships, hosted in Doha, this September

Telco Ooredoo has agreed a two-year extension to its partnership with the Qatar Football Association

Beverage group Coca-Cola has agreed a 10-year contract for the naming rights to the new arena that is soon set to open in Dubai

Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average …

Research by Sports Sponsorship Insider into the sporting goods sector has generated rights values to 175 out of 871 recorded kit supplier sponsorship deals

Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.

Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.

French energy management company Schneider Electric has agreed a sponsorship deal with the Saudi Professional League, the top tier of club football in Saudi Arabia

Multinational oil and gas company ExxonMobil has renewed its title sponsorship of the Qatar Open men’s tennis tournament.

World Cup 2022 hosts Qatar has introduced a 100-per-cent alcohol tax – presenting a new sales challenge for Fifa’s official beer sponsor Budweiser at the tournament.

The Bahrain Football Federation has sealed a long-term partnership with Macron

Abu Dhabi-based Burjeel Hospital has signed as a National Supporter of the Fifa Club World Cup, which kicks off today in the United Arab Emirates

Brazil and Paris Saint-Germain star Neymar has enhanced his endorsement portfolio by agreeing a partnership with Qatari financial services group QNB

Spanish LaLiga football club Barcelona has launched a new affinity credit card in the United Arab Emirates through a partnership with UAE-based financial services company Rakbank

The Formula E electric car-racing series has signed a sponsorship deal with Saudi Arabian Airlines (SAUDIA)

Spanish sportswear company Joma has entered into a kit partnership with the Jordan Olympic Committee. The deal will run through to the 2020 summer Olympic Games in Tokyo, Japan

Saudi Professional League football club Al Nassr has agreed a sponsorship deal with Abu Dhabi-based airline Etihad Airways

Money transfer, foreign exchange, payment and credit solutions provider Unimoni has signed up as title sponsor of the 2018 edition of national team cricket tournament the Asia Cup

Israeli Premier League football club Maccabi Tel Aviv has secured a partnership with PenguinPickUp, a network of pick-up locations for online purchases.

Airport retailer Dubai Duty Free has renewed its global sponsorship of the Women’s Tennis Association.

The Qatar Football Association has renewed partnerships with oil company Qatar Shell, department store chain Fifty One East and consumer electronics company Sony.

The Jordan Football Association has extended its partnership with soft drinks manufacturer Pepsi.

Transport and logistics company Fercam has agreed a deal to sponsor the Giro d’Italia cycling race.

Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

Saudi mobile phone operator Jawwy, a subsidiary of telco STC, has agreed a shirt sponsorship deal with Spanish LaLiga football club Levante.

The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers.

German Bundesliga football club Bayern Munich has entered into a partnership with Canadian drinks brand OXiGEN.

Luxury watchmaker Richard Mille has agreed a deal to sponsor the upcoming edition of the Race of Champions motor-racing event.

LaLiga, which operates the top two divisions of Spanish football, has agreed a sponsorship deal with Iranian telecommunications company Irancell.

Indian conglomerate Heera Group has signed on as title sponsor of the T10 Cricket League, a new franchise-based competition that is set to launch in the United Arab Emirates next week.

Retail company LuLu Group International has agreed a deal to sponsor the 2019 edition of the Special Olympics World Games, an event for athletes with intellectual disabilities.