General Motors-owned car brand Chevrolet will pay around R21m (€6.9m/$9.5m) per year for the title sponsorship rights to Brazilian football’s first and second division leagues, for five years, from 2014 to 2018, in a deal agreed in April.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Already have an account? Sign in here