Rio 2016 boosts knowledge base with Nielsen partnership

US information and measurement company Nielsen has extended its relationship with the Olympic and Paralympic Games by signing a partnership with the local organising committee for Rio 2016.

Nielsen, which also worked for the London 2012 and Beijing 2008 organising committees, will serve as the official market research supplier for Rio 2016 in Brazil, bearing responsibility for providing information on public opinion and expectations in relation to the Games.

Rio 2016 president Carlos Nuzman (pictured) said: “For the Beijing and London Games, Nielsen provided the organising committees with excellent, detailed knowledge. Listening to society is fundamental to the organisation of the Games and the information that we receive will be crucial for our decision-making and will become one of the great legacies for Brazil.”

Nielsen has a presence in more than 110 countries and has operated in Brazil for more than 40 years. Eduardo Ragasol, president of Nielsen Brazil, added: “Organising these events is the most important showcase that a country can have. Our mission is to help the Olympic Movement take decisions and support Brazil in delivering the best Games in history. We are totally committed to this goal.”