Latin America
Fiat partners Atlético Mineiro, Cruzeiro
Campeonato Brasileiro Série A football clubs Atlético Mineiro and Cruzeiro have signed shirt sponsorship deals with Italian automotive company Fiat.
Centro Sportivo Alagoano secures new main sponsor for Serie A return
Centro Sportivo Alagoano has signed a new main sponsor ahead of its return to Campeonato Brasileiro Série A, the top division of Brazilian club football.
Copagaz deal takes Rio Open portfolio beyond 30 sponsors
Brazilian gas distributor Copagaz has joined a set of 30 brands sponsoring next month’s Rio Open ATP 500 tournament.
UFC steps up sales focus in Brazil, renews with Volkswagen until 2020
The Ultimate Fighting Championship has renewed its partnership with Volkswagen Brazil until 2020
Palmeiras hails extension of record sponsorship deal
Palmeiras has extended its agreement with main sponsors, financial services group Crefisa and São Paulo-based education centre Faculdade das Américas (FAM), in a deal the Campeonato Brasileiro Série A …
Atlético Mineiro seals BMG as new main sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has agreed a deal for financial services company Banco BMG to become its new main shirt sponsor.
Brahma beer partners with Copa América in Brazil
Brazilian beer brand Brahma has signed a new deal to sponsor the Copa América, South America’s biggest international football event.
ITTF’s Pan America Cup lands first title sponsor
Universal, one of the largest insurance groups in the Caribbean, has become the first-ever title sponsor of the International Table Tennis Federation’s Pan America Cup.
Atlético Mineiro secures new kit sponsor
Campeonato Brasileiro Série A football club Atlético Mineiro has signed a kit sponsorship deal with local vehicle insurance company Auto Truck.
Shirt sponsor sees positive benefits of Corinthians association
Brazilian technology company Positivo has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Corinthians.
PGA Tour Latinoamérica signs trio of premier partners
Swedish automotive manufacturer Volvo, hospitality company Hilton and tourism firm Go Vacaciones have signed on as premier partners of PGA Tour Latinoamérica, the international tour of the US golf organisation.
Botafogo signs new shirt sponsor
Campeonato Brasileiro Série A football club Botafogo has agreed a new shirt sponsorship deal with fuel distribution company Fit.
Corinthians add latest shirt sponsor
Campeonato Brasileiro Série A football club Corinthians has signed its second shirt sponsorship deal in the space of a week.
Corinthians signs new main sponsor
Campeonato Brasileiro Série A football club Corinthians has unveiled financial services company Banco BMG as its new main sponsor.
River Plate stokes Argentine rivalry with new Axion sleeve deal
Argentine football club River Plate has signed a new shirt sleeve deal with local energy brand Axion, the current sleeve partner of arch Buenos Aires rivals Boca Juniors
Cruzeiro continues shirt sponsor dealings
Cruzeiro has extended its shirt sponsorship deal with UninCor 5 Estrellas, a joint educational venture between the Campeonato Brasileiro Série A football club and university UninCor.
Botafogo renews with Brazilian battery brand Baterax
Campeonato Brasileiro Série A club Botafogo has renewed its partnership with automotive battery brand Baterax.
Semp TCL enhances ties with Brazilian Football Confederation
The Brazilian Football Confederation (CBF) has agreed a new three-season partnership with consumer electronics company Semp TCL