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Shirt sponsor sees positive benefits of Corinthians association

Brazilian technology company Positivo has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Corinthians.

The one-year extension covers the 2019 season and ensures the Positivo logo retains back-of-shirt presence for Corinthians’ men’s and women’s teams.

Positivo will also maintain its presence in Arena Corinthians, as well as across the club’s official website and social media platforms.

Positivo last year engaged in a number of campaigns to highlight its partnership, including ‘Gol Positivo’, which involved the donation of computers to NGOs according to the number of goals scored by the club from May 13. In total this meant that 49 PCs were delivered to two institutions in the eastern zone of São Paulo.

The agreement means Corinthians has signed three shirt sponsorship deals in the space of a week. A two-season agreement with Joli Materiais de Construção will run across the 2019 and 2020 campaigns. The building materials supplier will receive branding on the back of Corinthians’ shirt.

Corinthians last week unveiled financial services company Banco BMG as its new main sponsor. BMG branding will appear on the front of the São Paulo-based club’s shirts as part of the agreement.