Asahi joins Tokyo 2020 marketing portfolio

Asahi Breweries has signed up as a gold partner of the Tokyo 2020 summer Olympic Games.

Asahi has penned an exclusive deal for the ‘beer and wine’ category of Tokyo 2020’s marketing portfolio and becomes the second gold partner to be unveiled in as many days. On Monday, Nippon Telegraph and Telephone Corporation became the first official Tokyo 2020 gold partner.

“We are most honoured by becoming a Tokyo 2020 gold partner and being able to support the Tokyo 2020 Olympic and Paralympic Games, and the Japanese national team,” Asahi Breweries president Akiyoshi Koji said. “Asahi Breweries has been supporting Japan with courage and energy as a Japan Olympic Committee gold partner.”