The J.League, the top division of Japanese club football, has entered into a partnership with Swiss watch manufacturer Tag Heuer.
Japan Airlines has signed on as the title sponsor of the first PGA Tour-sanctioned golf event to be held in Japan.
IPC Athletics, the international federation of Para athletics, has signed up Japanese sportswear company Asics as its latest official partner under a five-year deal.
Japanese travel agency HIS has agreed a sponsorship deal with Spanish LaLiga football club Sevilla.
Japanese electronics giant Panasonic has been unveiled as the title sponsor of British automotive marque Jaguar’s entry into Formula E, while US manufacturing company Lear Corporation will also partner its efforts in the electric car-racing series.
Insight from John Scurfield, head of MediaCom Sport & Entertainment UK, on the challenges for Olympic sponsors ahead of Tokyo 2020
Japanese electronics company Panasonic has agreed a deal to sponsor the 2020 summer Paralympic Games, which will take place in Tokyo.
Honda Racing Corporation has extended a partnership with energy drinks brand Red Bull for its Repsol Honda MotoGP motorcycling team.
Japanese construction firm Daiwa House Industry has signed on as the 40th domestic partner of the Tokyo 2020 organising committee for the Olympic and Paralympic Games.
The organising committee for the 2017 Asian winter Games in Sapporo, Japan has agreed partnerships with sportswear and equipment company Mizuno, and telecommunications companies Nippon Telegraph and Telephone East Corporation and NTT docomo.
The Tokyo 2020 Organising Committee for the summer Olympic and Paralympic Games has signed EF Education First Japan as its 39th domestic partner.
Swiss stamping technology company Bruderer has entered into an Asian-focused partnership with German Bundesliga football club Borussia Dortmund.
Japanese noodle producer Nissin Foods has agreed a partnership with the Tokyo 2020 organising committee for the Olympic and Paralympic Games.