Japan
Japan’s Rugby World Cup signs latest sponsor
Japanese real estate company Mitsubishi Real Estate has agreed a deal to sponsor the 2019 Rugby World Cup.
Marudai supports Tokyo 2020
Japanese food production company Marudai has agreed a deal to sponsor the 2020 summer Olympic and Paralympic Games in Tokyo.
ITU extends with NTT, adds Asics as global partner
The International Triathlon Union (ITU) has renewed its partnership with Nippon Telegraph and Telephone (NTT) and agreed a new deal with Japanese sportswear manufacturer Asics.
JVCKenwood teams up with MotoGP
Japanese consumer electronics company JVCKenwood has entered into a partnership with the MotoGP motorcycling championship.
Toppan to support 2019 Rugby World Cup
Japanese print company Toppan Printing has agreed to become an official supplier of the 2019 Rugby World Cup, which will take place in the Asian country.
USA Golf extends with Adidas ahead of Tokyo 2020
German sportswear manufacturer Adidas has renewed its apparel partnership with the USA Golf national governing body.
Tokyo 2020 signs pharmaceuticals partner
Hisamitsu Pharmaceutical has signed up as an official partner of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo, Japan.
Yamaha’s MotoGP team extends RCB deal
MotoGP World Championship motorcycling team Yamaha Factory Racing has extended its sponsorship deal with motorcycle parts and accessories supplier RCB.
Tokyo 2020 recruits HR firm
The organising committee for the Tokyo 2020 summer Olympic and Paralympic Games has agreed a sponsorship deal with multinational human resources company Pasona.
Tokyo 2020 lands first official supporters
Japanese newspaper groups The Sankei Shimbun and The Hokkaido Shimbun Press have been unveiled as the first official supporters of the 2020 summer Olympic and Paralympic Games, which will be held in Tokyo.
Taisho Pharmaceutical adds World Cup sponsorship to rugby portfolio
Taisho Pharmaceutical has agreed a deal to become an official sponsor of the 2019 Rugby World Cup, which will take place in Japan.
Tokyo 2020 signs new partner
Japanese household insecticide company Earth Chemical has agreed a deal to sponsor the Tokyo 2020 summer Olympic and Paralympic Games.
SECOM builds on rugby backing with World Cup deal
Security company SECOM has been named as an official sponsor of the 2019 Rugby World Cup, which will take place in Japan.
Rakuten builds NBA presence with league partnership
Japanese e-commerce firm Rakuten has furthered its ties to the NBA by agreeing a multi-year media and marketing partnership with the basketball league.
Toto joins Canon as 2019 Rugby World Cup sponsor
Bathroom fixtures supplier Toto has agreed a deal to sponsor the 2019 Rugby World Cup, which will be held in Japan.
Tokyo 2020 sets new benchmark with sponsorship efforts
Tokyo 2020 has so far generated $2.8bn (€2.4bn) in domestic sponsorship revenue – a figure that marks a record for a summer Olympic Games.