Japanese household insecticide company Earth Chemical has agreed a deal to sponsor the Tokyo 2020 summer Olympic and Paralympic Games.
Japanese e-commerce firm Rakuten has furthered its ties to the NBA by agreeing a multi-year media and marketing partnership with the basketball league.
Bathroom fixtures supplier Toto has agreed a deal to sponsor the 2019 Rugby World Cup, which will be held in Japan.
Tokyo 2020 has so far generated $2.8bn (€2.4bn) in domestic sponsorship revenue – a figure that marks a record for a summer Olympic Games.
For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.
For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.