Japan
Automobile Manufacturing

Japanese car marker Toyota has acquired Presenting Partner rights to the Tokyo 2020 Olympic Torch Relay from the Tokyo Organising Committee of the Olympic and Paralympic Games
Multi-sport
Coffee & Tea

Coca-Cola Japan and Japanese food company Ajinomoto have expanded their sponsorships of the Tokyo 2020 Olympic and Paralympic Games to include a newly-added business category around coffee products
Rugby Union

Professional services firm EY has signed up as an official supplier of the 2019 Rugby World Cup in Japan
Golf

Japanese online fashion retailer Zozo will title sponsor the first annual, official PGA Tour tournament in Japan when it launches next year
Baseball

Fanatics has signed a merchandising deal with the 2017 NPB Japan Series Champion Fukuoka SoftBank Hawks
Multi-sport
Clothing & Accs.

The Tokyo Organising Committee of the 2020 summer Olympic and Paralympic Games has signed its 54th domestic partner through an agreement with clothing manufacturer AOKI Holdings
Multi-sport
Education

ECC Japanese Language Institute has signed a new Official Supporter deal with the Tokyo 2020 Olympic and Paralympic Games
Multi-sport
Watches

Swiss watchmaker Tissot is likely to extend its partnership with the Asian Games for another 12 years, until the 2026 games in Nagoya, Japan, according to the brand’s chief executive.
Tennis
Automobile Manufacturing

Naomi Osaka, the Japanese women's singles winner at last week’s US Open tennis tournament, has landed a lucrative sponsorship deal with carmaker Nissan.
Automobile Manufacturing

Formula One manufacturers Honda and Mercedes will Title Sponsor the 2018 Japanese Grand Prix and the 2019 German Grand Prix, respectively, in an unprecedented show of support for their home races
Golf

Golf’s PGA Tour Champions has announced it will return to Japan next year, with payment services company Mastercard title sponsoring a tournament in Tokyo.
Multi-sport

Parking services provider Park24 has agreed a deal to sponsor the Tokyo 2020 Olympic and Paralympic Games. Park24 will serve as an official supporter, the third tier of the Tokyo 2020 sponsorship programme
Football

Spanish energy company Repsol has renewed its contract as the main sponsor of Japanese manufacturer Honda’s MotoGP motorcycle-racing team.

Para Sport
Sporting Apparel

The International Paralympic Committee has unveiled Japanese sportswear manufacturer Asics as an official supplier.

Baseball
Sporting Goods

Japanese baseball equipment manufacturer SSK has agreed a supplier partnership for a host of events organised by the World Baseball Softball Confederation.

Rugby Union
Clothing & Accs.

Sports apparel company Canterbury has agreed a supplier partnership with World Rugby for next year’s World Cup in Japan.

Multi-sport
Construction & Dev.

Japanese design and construction firm Nomura has been unveiled as the latest official supporter of the Tokyo 2020 summer Olympic and Paralympic Games.

Athletics
Healthcare Equip. & Supplies

Global healthcare company Abbott has renewed its title sponsorship of the World Marathon Majors group.