Japan

Japanese household insecticide company Earth Chemical has agreed a deal to sponsor the Tokyo 2020 summer Olympic and Paralympic Games.
 

Security company SECOM has been named as an official sponsor of the 2019 Rugby World Cup, which will take place in Japan.

Japanese e-commerce firm Rakuten has furthered its ties to the NBA by agreeing a multi-year media and marketing partnership with the basketball league.

Bathroom fixtures supplier Toto has agreed a deal to sponsor the 2019 Rugby World Cup, which will be held in Japan.

Tokyo 2020 has so far generated $2.8bn (€2.4bn) in domestic sponsorship revenue – a figure that marks a record for a summer Olympic Games.

World Rugby has completed its top-tier sponsor line-up for the 2019 World Cup in Japan with payment services company Mastercard returning as a worldwide partner of the national team tournament.

Information services and human resources company Recruit has agreed a deal to sponsor the Tokyo 2020 summer Olympic and Paralympic Games.

Global logistics company DHL has renewed its partnership with World Rugby, through which it will sponsor the 2019 World Cup in Japan.

French financial services group Société Générale has reached an agreement to sponsor the 2019 Rugby World Cup in Japan after extending its partnership with World Rugby.

Land Rover has renewed its partnership with World Rugby in a deal that will see the British multi-purpose vehicle manufacturer sponsor the 2019 World Cup in Japan.

For 2017, we have researched over 1,400 deals across 27 countries and covering 92 rights fees to map out the sponsorship landscape of rugby union.

For 2017, we have researched over 800 deals, 41 sports and 11 selected markets to map out the sponsorship landscape of international federations and national governing bodies.

Rawlings Sporting Goods has agreed a deal to sponsor this year’s World Baseball Classic national team tournament.

Dutch brewing company Heineken has strengthened its long-running partnership with World Rugby after agreeing a deal to sponsor the 2019 World Cup, which will be staged in Japan.

Organisers of the World Baseball Classic have announced a host of sponsorship deals ahead of the 2017 edition of the national team tournament.

Photographic and digital imaging solutions company Canon has agreed a deal to sponsor the 2019 Rugby World Cup, which will take place in the firm’s home country of Japan.

Insurance company MetLife has agreed a deal with the Seibu Lions to take on naming rights to the Japanese Professional Baseball League team’s home ballpark.