Italy

Italian coffee company Lavazza has renewed its sponsorship of the French Open grand slam tennis tournament.

Italian Serie A football club Cagliari has extended its kit supplier partnership with Italian sportswear manufacturer Macron.

Formula One motor-racing team Sauber has agreed a sponsorship deal with global security provider Axitea.

Italian Serie A football club AS Roma has agreed a partnership with traffic and navigation app Waze.

Italian snack food company Pata Group has stepped up its support of the Superbike World Championship (WorldSBK) by becoming the title sponsor of this season’s round in Imola, Italy.

Malaysian oil and gas company Petronas has been unveiled as the first regional sponsor of the Formula One motor-racing series.

Italian Serie A football club AS Roma has today (Monday) signed a record shirt sponsorship deal with Qatar Airways.

AC Milan's new owners want to build on the heritage of success-with-style but expand the club’s horizons to become a global brand with a footprint that extends from China to the US. 

German tyre manufacturer Continental has agreed a three-year deal to sponsor the Giro d’Italia cycling event.

Italian Serie A football club AS Roma has agreed a partnership with Zig Zag to further enhance travel options for fans heading to its Stadio Olimpico on match days.

Italian Serie A football club Hellas Verona has named sportswear manufacturer Macron as its new kit supplier.

MotoGP World Championship motorcycling team Ducati has agreed a sponsorship deal with Chinese IT and technology company Lenovo.

Mercedes EQ, the new product and technology brand for electric mobility of German automotive manufacturer Mercedes-Benz, has agreed a deal to sponsor the European leg of the Formula E electric car-racing series.

IT and tech company Lenovo has sealed a multi-year sponsorship deal with the Ferrari Formula One motor-racing team.

Transport and logistics company Fercam has agreed a deal to sponsor the Giro d’Italia cycling race.

Italian tourism and business travel firm Gattinoni Group has agreed to become an official supplier of Inter Milan, which plays in the country’s Serie A top-tier club football competition.